Imogen Lee Email & Phone Number

Adelaide, Sa, Au

Adelaide, South Australia, Australia

In my role as a Senior Marketing Scientist, I am responsible for managing commercial market research projects for local, national, and international brands, such as Danone, Intersnack, PepsiCo, and Mondélez International.

Adelaide, South Australia, Australia

Adelaide, Australia

Adelaide, South Australia, Australia

Conducted extensive research into the Australian, New Zealand and Chinese charity market and the role of marketing to increase charity support. This included writing up a literature review, analysing quantitative and qualitative data, and producing a conference paper.

Adelaide, South Australia, Australia

- Delivered weekly tutorials to multiple classes of 25+ students- Developed comprehensive knowledge of integrated marketing concepts, including branding, digital marketing, new product development, advertising, public relations, and market research. - Built strong communication and interpersonal skills, with the ability to convey complex marketing concepts in a simplified way.- Well versed in writing and reviewing marketing plans for existing and new products. Reviewed and critiqued over 150 marketing plans over my tenure. - Conducted guest lectures in market research to teach students how to manage relevant market research to effectively guide marketing decisions.- Extensively involved in student recruitment activities including attending Open Days and talking to prospective students.

Adelaide, Australia

Adelaide, Australia

Adelaide, South Australia, Australia

I was involved in the University of South Australia’s Marketing Clinic where I acted as a marketing consultant for two South Australian based businesses. I was involved in the development of two marketing strategies which focused on increasing advertising reach and building brand salience.- Collaborated with South Australian clients to identify their marketing goals and challenges.- Identified the key marketing strategies needed to achieve each client’s unique marketing vision.- Created compelling marketing content, including brochures, branding, presentations, and digital content.- Proficient in using tools and platforms such as Adobe Creative Suite, Canva, and WordPress for content creation and management.- Developed strong oral communication and presentation skills through conducting client presentations.

Master'S Degree, Marketing Research

I have completed my Masters by Business Research in marketing. The focus of my research was on the perceived effectiveness of targeted.

Marketing And Communications, Marketing/Marketing Management, General, Gpa- 6.33

Atar (Excluding Bonus Points): 99.05

Activities and Societies: Student Representative, Social Justice Leader