Imogen Ward Email & Phone Number

Leading the Digital Communications Team within the Corporate Affairs department. Managing direct reports, overseeing the corporate social media channels, corporate website, and video content.Establishing a collaborative cross-brand social media strategy, highlighting opportunities to engage with key content across both corporate and brand social channels.Leading the development of a social media strategy for the Executive Committee to amplify key business messaging and enhance person profiles, positioning individuals as thought leaders and ambassadors.

Managing and coordinating multiple social media profiles for the M&G Investments brand, ensuring collaboration between local marketing teams and the social media team.Leading on outreach across social media campaigns, increasing visibility of content to drive higher engagement.Producing monthly reporting for local marketing teams on social media engagement.Developing content to support business strategies through social media opportunities.Supporting employee advocacy programme, providing content to relevant teams to reach wider audiences.

Managing corporate digital communications through a variety of channels, including the global plc website and social media profiles. Monitoring digital channel performance in order to develop successful content strategies to optimise engagement and provide analytics around key events.Working closely with key stakeholders to successfully deliver market sensitive information, ensuring compliance with all legal and regulatory requirements.

London, United Kingdom

Producing a variety of digital content to help RSA get the greatest value by using digital channels to reach and engage the widest possible audience.Responsible for the management of existing social media channels, including the creation and publication of content on these channels to drive online traffic to key digital communications channels - namely the Group website.Management of the Group website, including the writing and publishing of articles optimised for on-screen reading, SEO and cross-linking. Working closely with wider communications and marketing teams to develop cohesive and engaging campaigns and suggesting content elements to better engage audiences - such as videos, podcasts and surveys.Providing in-depth analysis of digital channels through the use of analytics tools in order to influence content decisions and wider campaigns to increase reach and improve engagement.

London, United Kingdom

Working with the Digital Content & SEO Manager in order to improve clarity of the Towergate brand and highlight unique capabilities within the insurance market. Defining content and social media strategies, plans and schedules to support the overall digital marketing strategy. The role also involved measuring and reporting on content and social media performance, both quantitatively and qualitatively, in order to understand the successes of content creation and social media campaigns to inform future decisions.Researching market trends to greater understand the needs and motivations of customers, in order to develop suitable content through increased industry knowledge.

London, United Kingdom

Digital executive and content manager for an online reputation management firm dealing primarily with ultra-high net worth individuals, CEOs and FTSE 100 board members. Team leader and key support to director of client communications. Responsible for recruiting and training new graduates. Co-ordinating with senior tech consultants to assist in strategy development. Developed understanding of on-page and off-page SEO. Technical analysis and reporting directly to clients regarding search results and site optimisation. Responsible for managing and hiring freelance contractors and foreign language content writers.

Norwich, United Kingdom

Created Press Releases for new clients following extensive research of competitors and relevant campaign weeks. Researched and formulated a new campaign to build a reputation for a new client. Wrote engaging blog content for the company website exploring the importance of social media, particularly in reference to the Awards division of the company. (Linked below)Assisted with the development of media campaign strategies.Developed social media updates to engage with relevant campaigns and clients.

Pennsylvania, Usa

Led groups of girls on their daily activities in a role with a great deal of responsibility. Worked with children aged 5-18 at an overnight camp in Pennsylvania. Responsible for their health and safety, wellbeing, and enjoyment. A 24 hour role with constant need to think quickly and approach unusual or difficult situations with sensitivity and decisiveness.

Bachelor Of Arts (B.A.), English And American Literature

Activities and Societies: UEA Eagles Lacrosse LitSoc American Studies Society

A Levels, English Literature, Politics And History

Gcses, 11 A*-C