Imogen G. Email & Phone Number

London, Gb

Responsibility for leading the development and implementation of REO and Skittle marketing strategies and content creation, contributing to the overall growth and success of both REO and Skittle.Manage and produce diverse content forms such as blogs, social media posts, videos, and email newsletters, ensuring alignment with each company’s brand standards and strategic objectives. Providing leadership in project management and strategic direction, ensuring all marketing activities are focussed on either driving brand awareness or lead generation. Taking a leading role in organising and promoting in-person events and webinars.Collaborating with cross-functional teams, including Sales, Creative, and SEO, to optimise content for specific campaigns and customer profiles. Ongoing analysis of marketing trends and campaign effectiveness to refine marketing strategies.

London, England, United Kingdom

Collaborate with CRO and UX consultants to create impactful case studies showcasing successful projects and client outcomes.Produce high-quality content for various channels, including blog posts, white papers, and sales collateral.Develop content for email campaigns, webinars, and other lead generation activities.Take ownership of newsletters, overseeing content creation, distribution, and performance analysis.Develop and execute social media content strategies, ensuring consistency with overall marketing goals.Manage and update website content, ensuring alignment with SEO best practices and the overall content strategy.Work with web development, CRO, UX and creative teams to enhance user experience and optimise conversion paths.Plan and execute in-person marketing events, ensuring alignment with overall sales and marketing strategies.

Developing compelling content that will sell, inform and/or inspire for REO and its sister brands, as well as clientsResearching key topics and creating content that communicates a clear messageAdapting and tailoring copy for different audiences and personasSourcing digital content such as images and video where requiredProducing SEO content on behalf of SEO clientsImplementing AI content tools to help produce quality content at pace

Responsibility for leading the development and implementation of REO and Skittle marketing strategies and content creation, contributing to the overall growth and success of both REO and Skittle.Manage and produce diverse content forms such as blogs, social media posts, videos, and email newsletters, ensuring alignment with each company’s brand standards and strategic objectives. Providing leadership in project management and strategic direction, ensuring all marketing activities are focussed on either driving brand awareness or lead generation. Taking a leading role in organising and promoting in-person events and webinars.Collaborating with cross-functional teams, including Sales, Creative, and SEO, to optimise content for specific campaigns and customer profiles. Ongoing analysis of marketing trends and campaign effectiveness to refine marketing strategies.

London, England, United Kingdom

Develop and execute comprehensive content strategies for insurance, legal, finance and e-commerce clients.Manage a senior content executive to assist with content marketing for internal projects and content strategy for clients.Create content templates and frameworks to streamline content processes for internal and client use.Monitor and analyze content performance metrics, providing insights for continuous optimisation.Establish and track KPIs linked to lead generation, customer acquisition, and sales conversion.

Developing compelling content that will sell, inform and/or inspire for REO and its sister brands, as well as clientsResearching key topics and creating content that communicates a clear messageAdapting and tailoring copy for different audiences and personasSourcing digital content such as images and video where requiredProducing SEO content on behalf of SEO clientsImplementing AI content tools to help produce quality content at pace

London, England, United Kingdom

Leverage in-depth knowledge of soap operas to strategically select and curate the most engaging and trending stories each week.Identify and prioritise compelling narratives that resonate with the target audience.Conduct thorough keyword research to optimise content for search engines, enhancing discoverability and increasing organic traffic.Implement on-page SEO best practices to ensure content relevance and visibility in search engine results.Craft attention-grabbing and shareable social media headlines for Facebook and Twitter, driving traffic and increasing social media engagement.Source and select captivating visuals, including images and multimedia content, to complement and enhance storytelling.Utilise SEO analytics to adapt coverage based on audience demand and emerging trends.Monitor and analyse audience behaviour to make informed editorial decisions and maintain content relevance.Continuously optimise content based on performance metrics and audience feedback.Iteratively improve content strategies to ensure sustained audience interest and growth.Conduct interviews with soap opera cast members and industry insiders to secure exclusive content and insights.Present unique and behind-the-scenes perspectives to enhance the depth of coverage.

London, England, United Kingdom

Proactively identify and source compelling case studies within the money-saving and money-making consumer sectors.Collaborate with internal teams, partners, and community members to gather relevant stories.Conduct interviews with industry experts, influencers, and community members to generate insightful articles.Publish engaging and informative content on the company website, showcasing success stories, tips, and relevant insights.Analyze data sets related to consumer trends, personal finance, and money-saving strategies.Derive valuable insights and trends from the data to create data-driven content for publication.Respond promptly to journalist requests for expert commentary in the Personal Finance and Consumer sectors.Establish and maintain relationships with media outlets to position LatestDeals.co.uk as a go-to source for industry insights.Develop and maintain a comprehensive content calendar for the website, ensuring a steady flow of relevant and timely content.Leverage community insights and experiences for content creation and PR campaigns.Create and maintain a media contact database for effective outreach.Monitor media coverage and social media channels for mentions of LatestDeals.co.uk.Provide regular reports on PR metrics, including reach, engagement, and sentiment analysis.

London, England, United Kingdom

Edit and proofread content for accuracy, clarity, and adherence to editorial guidelines.Upload polished content to websites, specialising in the iGaming sector encompassing sports betting, online casinos, poker, and eSports.Author website content spanning diverse financial sectors, including mortgages, personal loans, business loans, and credit card processing.Craft engaging press releases, ad copy, email marketing campaigns, blog posts, and social media posts.Develop and adhere to brand tone of voice and house style guidelines.Shape content agendas with a keen sense of news judgment to maintain consistency.Write content for commercial purposes, strategically aimed at increasing affiliate and advertising revenue.Create briefs to guide external writers in producing content aligned with brand objectives.Plan and oversee content strategy, including the development of long-term content calendars to drive organic site growth.Conduct detailed reviews for online casinos and sports betting brands, contributing to strategic planning.Utilise analytics tools such as Google Analytics and Ahrefs to monitor KPIs and site metrics.Ensure content is optimised for SEO, incorporating in-depth keyword analysis and staying informed about competitor activity and SEO techniques.Manage content across various platforms, including Wordpress, Wix, and custom CMS builds.Collaborate with product designers to enhance user journeys and improve overall user experience.Write clearly and succinctly for both B2B and B2C audiences, tailoring content to meet the needs and preferences of each.Test and improve new and existing content across online casino, sports betting, poker, and eSports brands.

London, England, United Kingdom

Develop and execute a comprehensive SEO strategy to optimise Netmums content for search engines.Ensure alignment of SEO efforts with overall business goals and audience engagement.Oversee all aspects of social media strategy, including content creation, scheduling, and community engagement.Implement social media campaigns to increase brand visibility and engagement.Manage the creation and distribution of newsletters, ensuring timely and relevant content delivery to subscribers.Utilise data analytics to optimise newsletter performance and user engagement.Lead and manage a team of four writers, providing guidance, feedback, and support.Set clear performance expectations and KPIs for the team, fostering a collaborative and creative work environment.Oversee the development and execution of native content strategies for clients such as Heinz, Pampers and Quorn.Collaborate with writers to ensure native content aligns with the brand voice and campaign objectives.Manage the creation and placement of native ads within Netmums content.Establish and monitor KPIs for SEO, social media, newsletters, native content, and ads.Provide regular performance reports to stakeholders, highlighting successes and areas for improvement.

London, England, United Kingdom

Proactively identify current search trends and provide recommendations to journalists and section heads for content optimisation.Stay ahead of industry trends and algorithm changes, ensuring content aligns with current search patterns.Report regularly to the newsroom on SEO keywords and analyse pages/articles driving search traffic.Create SEO strategies for upcoming events, leveraging opportunities presented by major events such as Love Island or the Olympics.Coordinate with relevant teams to align content planning with event calendars.Serve as a go-to person for journalists and reporters seeking SEO advice and best practices.Optimise the homepage to ensure all headlines are search-friendly and designed to attract organic traffic.Implement effective linking strategies within stories to enhance user navigation and engagement.Communicate with the newsroom on significant breaking stories, advising on SEO angles and strategies for immediate and sustained visibility.Collaborate with editors and reporters to ensure timely and effective coverage.Demonstrate proficiency in using SEO tools to identify search trends and make data-driven recommendations.Leverage tools for keyword research, competitor analysis, and performance tracking.Collaborate with technical teams to implement SEO best practices.Effectively convey SEO strategies, trends, and recommendations to a non-technical audience.Collaborate with cross-functional teams to integrate SEO into the overall content strategy.

London, England, United Kingdom

Proactively pitch engaging angles on trending and evergreen topics to drive SEO traffic.Collaborate with section editors across news, technology, lifestyle, soaps, entertainment, and sport to shape content strategies.Perform proactive and reactive keyword research to identify trending search terms and optimise content accordingly.Confidently optimise and nurture existing site content to enhance search visibility.Offer SEO guidance to reporters on fresh pieces, ensuring alignment with SEO best practices.Compile daily search keyword lists based on trending topics and user interests.Update the editorial diary with well-researched SEO content ideas for strategic planning.Provide the newsroom with actionable reports on SEO performance, trends, and opportunities.Confidently advise and train reporters and editors on all aspects of SEO, from keyword optimisation to content strategy.

Exeter, England, United Kingdom

Develop and execute a comprehensive campaign strategy for International Women's Day, covering website content, social media, and event management.Create compelling website content, ensuring it reflects the theme and goals of the IWD campaign.Develop and implement a social media strategy to promote the IWD campaign.Create engaging social media posts, collaborate with the graphic design team for visual assets, and monitor social media channels for engagement.Plan and coordinate the IWD speaker event, including marketing, securing the guest speaker, supporting collateral and refreshmentsHandle logistics, invitations, and post-event evaluations.Work closely with graphic designers to create image assets and visual elements for the campaign.Create and manage newsletters, ensuring timely and relevant content for staff association members.Draft press releases across the university website, promoting academic achievements in various departments.Translate technical knowledge into simplified content for a digital audience.Develop and update website content for the staff association, keeping it informative and engaging.Identify opportunities and create business deals with local businesses to provide staff discounts.Collaborate with coffee shops, taxi companies, and other local businesses to establish partnerships for staff benefits.Manage budgets related to campaigns, events, and association initiatives.