Imola Chance Email & Phone Number

Amsterdam, North Holland, Netherlands

Amsterdam Area, Netherlands

Lead end-to-end marketing activities for two of Booking.com's strategic products within Pricing Responsibilities:- Identify commercial opportunities for product development and craft a comprehensive product story and value proposition for close to 1mill accommodation partners globally- Lead with a customer-centric approach, using a range of market, competitive and local insights to market test, validate product's value propositions and to uncover growth opportunities- Own the global go-to-market strategy- Responsible for product's global legal compliance - Conduit between central product teams and regional sales representatives - Develop sales enablement materials and product marketing initiatives with commercial value- Hold global product status meetings and meet with key teams to proactively update and close feedback loopsAchievement:- Scaled product by 22% on all platforms in a year, including complex, legally challenging markets- Increased the product's eligible partner pool by 240% in a years- Grew product's Booking.com's contribution to 6%- Drove the first 3rd party supply product line optimization and scalability to increase its global penetration and long-term compliance

Singapore

Responsible from development Brand Marketing and Guest Experience from initiatives to implementation for IHG’s luxury brand, InterContinental Hotels & Resorts. (40 countries, 70 hotels)Responsibilities:- Built long-term, commercially sound business solutions for IHG's self-managed and Franchise systems- Led product innovations to add customer value and drive commercial impact while increasing luxury profile- Drove 360/365 integrated brand marketing plans - Managed marketing agenciesAchievements:- Club InterContinental's (Club Lounge product) commercial, design revamp and related integrated marketing activation in key markets

Singapore

Project managed one of IHG’s largest global programmes, developed and implemented brand standards for IHG’s entire brand portfolio, e.g. Holiday Inn brand family, Crowne Plaza, InterContinental Hotels and Resorts. Responsibilities:- Led key multi-functional global strategy projects including regionalisation, brand strategy, content development for large global hotel chains.- Enabled industry-leading, integrated digital tooling systems- Created comprehensive, multi-channel training materials- Revamped quality management process and auditing- Accountable for US$2 million annual project budget.Achievements:- Orchestrated change management for 280 hotels and six corporate offices with nearly 50,000 employees on the refreshed, improved quality and standards performance management. - Responsible for full-year functional budget, closed on time on budget in 2015.- Corporate and hotel launches, PR events' activities across Asia Middle East and Africa reached 70% of all employees (30,000+ people).- Launched the one-stop-shop Brand Standards online infrastructure that enables all IHG employees to access the newly defined brand standards.

Singapore

Supported market analysis and brand management strategy for our newly enlarged region (addition of Middle East and Africa) in cooperation with the CEO office and Strategy team.- Supported in IHG’s first portfolio strategy for regional entry and positioning of its select service brand, Holiday Inn Express, to maximise market capture with least cannibalization among portfolio of brands in South East Asia and India.- Assisted in consumer insights utalisation to identify growth opportunities, key drivers to further define consumer target segments, need states and points of differentiation.

Singapore

Led marketing activities for South East Asia’s largest restaurant supplier.- Responsible for annual marketing campaign roadmap, to increase brand equity and the bottom-line Achievements:- Successful PR activation of Tools Of The Trade (TOTT) showcase cooking studio, #1 corporate team-building and private events space for culinary workshops

Singapore (Assignments In Uk And Us)

Drove global clients identify profitable growth in Asia, make the right choices and build effective and scalable organizations.Focused on structuring sales and support capabilities to maximize sales effectiveness and minimize costs and working capital. Based out of Singapore, but worked on assignments in UK and US.

Singapore

Founder of Singapore’s first Hungarian bakery that offered traditional, freshly-baked Chimney Cakes.Full responsibilities of a first-time entrepreneurial venture: product development, packaging, pricing, sales, digital and print marketing.

Budapest (Dublin)

Executive Masters Of Science, The City University Of New York - Marketing, Graduated

Activities and Societies: Valedictorian, Beta Gamma Sigma (Epsilon Chapter, New York) Honor Society member

Exchange Program, Faculty Of Business And Management At Vives (Formally Known Katho), Belgium

Bs, International Business And Marketing