Phoebe Chen work email
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Performance-driven marketing expert skilled in creating marketing plans and leading successful promotions via multiple online and offline marketing channels.
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Growth Manager, GlobalEf Hello Apr 2022 - PresentTaiwan
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Business Development ManagerQuantic School Of Business And Technology Apr 2022 - Oct 2022Taiwan- Created and executed a strategic business development plan that expands our brand awareness across Hong Kong and Taiwan. - Developed new business proposals and other materials that create and nurture opportunities and partnerships.- Planned, and implemented community strategies to connect with alumni and existing students.- Optimized SEO-driven content to improve visibility and reach. -
Growth Manager, GlobalEf Hello Aug 2018 - Dec 2021- Grow the app from zero to more than 1.5 million users.- Lead the growth initiatives through both paid and organic channels including Facebook Ads, Google Ads, Apple Search Ads, ASO, PR, and partnership.- Monitor and evaluate the performance and find actionable insights to increase the conversion of paid subscription and customer lifetime value.- In charge of the global markets, the primary target markets are China, Taiwan, and Korea.
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Digital Marketing ManagerAshford.Com Mar 2015 - Mar 2018Taiwan- Cross-border e-Commerce business development; establish Taiwan branch and expand marketing, sales and customer service team. - Responsible for market insight analysis (monitor trends, competitor profiles, pricing, and consumer shopping journey) to support strategic planning.- Improve customer experience by working with regional and global teams in marketing, sales and operation departments.- Global marketing campaign localization and initiate unique local promotions.- Drive… Show more - Cross-border e-Commerce business development; establish Taiwan branch and expand marketing, sales and customer service team. - Responsible for market insight analysis (monitor trends, competitor profiles, pricing, and consumer shopping journey) to support strategic planning.- Improve customer experience by working with regional and global teams in marketing, sales and operation departments.- Global marketing campaign localization and initiate unique local promotions.- Drive online sales for over 70 watch brands to end customers, collectors and B2B retailers. - Optimize conversion and ROI for specific marketing channels to maximize revenue for SEM, display ads, retargeting ads, email and affiliate channels. - Specialize in expanding social media outreach and build up an engaging community of customers via Facebook page, Facebook group, blog, KOL, forums, etc.- Host VIP events and workshops to share product knowledge and improve customer satisfaction. Show less -
Assistant Marketing ManagerEf English Live Apr 2011 - Mar 2015Taiwan And Hong Kong- Responsible for the strategy and execution of lead generation to grow e-learning business.Managed marketing budget and worked closely with sales team to drive growth in both revenue and ROI. - Launched campaign and implemented tracking across digital marketing channels.- AB testing on banner, AD copy, landing page, checkout flow and pricing strategy to optimize performance.- Leverage CRM tool to increase renewal and referral revenue.- Planned, executed, and leveraged video… Show more - Responsible for the strategy and execution of lead generation to grow e-learning business.Managed marketing budget and worked closely with sales team to drive growth in both revenue and ROI. - Launched campaign and implemented tracking across digital marketing channels.- AB testing on banner, AD copy, landing page, checkout flow and pricing strategy to optimize performance.- Leverage CRM tool to increase renewal and referral revenue.- Planned, executed, and leveraged video project of student testimonial across multiple channels. Show less
Phoebe Chen Skills
Phoebe Chen Education Details
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Shih Hsin UniversityAdvertising
Frequently Asked Questions about Phoebe Chen
What company does Phoebe Chen work for?
Phoebe Chen works for Ef Hello
What is Phoebe Chen's role at the current company?
Phoebe Chen's current role is Growth at EF Hello.
What is Phoebe Chen's email address?
Phoebe Chen's email address is ph****@****own.com
What is Phoebe Chen's direct phone number?
Phoebe Chen's direct phone number is (866) 274*****
What schools did Phoebe Chen attend?
Phoebe Chen attended Shih Hsin University.
What are some of Phoebe Chen's interests?
Phoebe Chen has interest in Environment, Arts And Culture, Health.
What skills is Phoebe Chen known for?
Phoebe Chen has skills like Online Advertising, Email Marketing, Sem, Social Media, Public Relations, Online Lead Generation, Project Management, Salesforce.com, Online Research, Event Management, Omniture, Search Engine Marketing.
Who are Phoebe Chen's colleagues?
Phoebe Chen's colleagues are Cecilia Roos, 辛盛瑶, Rachel Zhang, Nadhiya Norizam.
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