Robert Fischer Email & Phone Number

St. Louis, Mo, Us

Greater St. Louis

Media Relations: increased editorial reach to 6.45B compared to 837M of the previous year and 2.54K earned media mentions up from 365; successfully re-framed media conversation around anti-LGBTQ+ education legislation (SB 134) with a "Don't Say Gay" label and exposing the harm of the bill as worse than Florida's enacted law; organized a multi-touch media strategy to defend coalition partner securing long-format content in the state’s three major publications (KC Star, Missouri Independent, and St. Louis Post-Dispatch) alongside numerous op-ed pieces across the stateBranding: led the organization’s first re-brand in 10 years and a full website redesign managing two outside firms and a contractor; oversaw entire process including participating in listening circles with community members, internal stakeholder meetings, producing and handling the RFP process, and being the touch point between organization and all othersStrategy: developed messaging guides for all staff and board members around key issues aimed at increased message penetration; trained media members from across the state on proper LGBTQ+ community reporting leading to vastly improved affirming language in news stories; visited colleges across Missouri to educate journalism, marketing, and public relations students on DEI practices in their fields and the importance of those when shaping public narratives

Greater St. Louis

Media Relations: Generated almost 3B impressions for orchestrated and executed events garnishing local, regional, and national coverage alongside high public participation and associated sales for clients; led media relations efforts for three-month contract with International Institute of St. Louis for its yearly Festival of Nations event achieving 120 media placements with 33.78M in reach and doubling the festival's attendance record from 100K in two days to 200K in two days.Client Management: Ran point and day-to-day operations for four primary accounts - City Foundry STL, Lion's Choice, Le Meridien St. Louis Clayton, and the Angad Arts Hotel. Previously also supported efforts for Eckert's and Global Foods Group.

Greater St. Louis Area

Media Relations: generated 23.2M impressions for clients through magazine stories, television and radio interviews, and music blog reviews; sold 167 concert tickets in ten days using a variety of publicity tactics and drove over 600 people to attend the second show the following night; wrote media-friendly biographies and designed EPKs; provided media training for client interviewsDigital Marketing: created strategies to engage users in all forms of social media; managed Facebook and Twitter ads; coordinated fan e-blasts and monthly newsletters; ran promotional social media giveaways; acted as webmaster for clients

Greater St. Louis

Media Relations: generated 26.7M impressions for the candidate through pitching, responding to requests for comment, or issuing news releases/statements; provided media training for interviews, speeches, and public appearancesDigital Marketing: generated over $11.5K in fundraising from communication efforts alone (website, e-newsletters, landing pages); raised Twitter engagement by 228% (~7K to ~22.5K), regularly saw a healthy 8-10% engagement rate on Facebook, increased website traffic by 25-50% month after monthCommunication Strategy: developed a winning message map for a first-time candidate focused on the three-point system to make topics easy for voters to understand and give a comprehensive sense of who he was; built monthly communication plans to achieve goals and important milestones for the campaign including endorsements, fundraising, and overall awareness of the candidateManagement: oversaw a team of two interns providing them guidance on upcoming tasks, developing their writing skills for news releases, statements, and talking points, and encouraging their professional development outside the campaign

Greater St. Louis Area

Account Management: oversaw the political lead generation category and a few other accounts generating 50-60% of the company’s profitContent Development: developed digital advertisements with other internal teams, social media posts for company accounts, and website content for the company’s in-house website using WordPress (CMS)Data Analysis: used granular impression-based data to determine creative strategy and maintain the profitability of 20-30 accountsAccounts: NerdWallet, National Republican Senatorial Committee (NRSC), Veterans United, Judicial Watch, National Media, Tibrio, InvestorPlace Media, Pro-Israel America PAC, Money Map Press

Greater St. Louis Area

Data Analysis: responsible for maintaining the success of 20-30 high-profitability accounts after one year with the company using a variety of data points to make strategic decisionsContent Development: producing digital advertisements working with other internal teams to create images, headlines, and proper trackingSocial Media: wrote a CEO-approved proposal to better utilize the company’s social media for business goals; assist in creating an online presence for the company to improve recruitment effortsAccounts: Freshly, eHarmony, Publishers Clearing House, Thrive Market, Rebell Yell, PangeaBed, Oliver's Apparel, How Stuff Works, Michigan State University, Article, Glasses USA

Greater St. Louis Area

Data Analyzing: responsible for the success of five accounts using a variety of data points to make strategic decisions to improve the profitability of the campaign with guidanceContent Development: generating digital advertisements working with other internal teams to create images, headlines, and proper tracking

West Hollywood, Ca

Community Relations: developed content on relevant topics and overall programs/services; created a content calendar for 2014; responded to the public’s questions; produced graphics for any and all occasions; increased overall Facebook “likes” by 120 during a five-month period; updated the city’s website using the content management system (CMS)Event Planning: Planned and executed a social media event party for the announcement of the new Facebook page (300+ people in attendance)

Greater Los Angeles Area

Media Relations: produced media lists using CisionPoint; composed media-friendly designer biographies for editor pitches and fashion media alerts; monitored client coverage and created press clippingsCelebrity Styling: handled celebrity pulls including pick-ups and drop-offs; interacted with stylists, editors, and celebrity publicists for styling needs; merchandised clothing in the showroom; organized photoshootsAssistant to Director of PR: researched designers and brands by pulling press clippings; ran reports on database information for end-of-year contract presentations and renewal requests

Greater St. Louis Area

Media Relations: acquired a front-page story in St. Louis Suburban Journal garnishing a $1,000 donation (6.15M impressions); created media lists for future PR effortsSocial Media: created posts on Facebook (established a connection between past campers and current ones using photos of traditions that have remained the same for 75 years); prepared a social media "call-to-action" campaign for a grant competitionStrategic Planning: attended brainstorming and development meetings for future plans on communications, marketing, and upcoming eventsAdministrative Assistant: answered and directed phone calls; signed for packages; made copies; organized files

Greater St. Louis Area

Crisis Communications: wrote a crisis communications plan for three of the most likely emergencies and a general plan for all others still used by the organizationData Entry: maintained ticket buyer database (200+) using Raiser’s Edge with current and new dataGraphic Design: designed fliers, posters, postcards, and other marketing materials using Adobe Creative SuiteMedia Relations: drafted news releases about upcoming shows; created media advisories as remindersDigital Marketing: managed layout and distribution of e-newsletters using PatronMail sent to 150 people; updated social media calendars using ArtZipper

Warrensburg, Mo

Social Media: achieved 700 new "likes" in three months and 150 new followers in the same time period for a new campus entity; developed and produced informational videos; created and executed a social media giveaway over a period of a week, evaluated results, and presented to the client with findings and recommendationsStrategic Planning: participated in weekly brainstorming sessions with the Account Manager and other Account Coordinators for all current clients; reported as a team to the Account Manager for weekly progress