1. Managing and executing Search Engine Optimization activities including website audit & webmaster sitemap submission, keyword research, content analysis, and content generation.2. Improve SEO performance focused on Organic Search & YouTube Search moving quickly to implement ideas and delivering results3. Identify strategic opportunities and prioritize them against other tactical actions to balance short- and long-term performance.4. Perform keyword research and content gap analysis to come up with campaign and content planning.5. Auditing and analyzing identifying issues, finding root-cause, and experimenting with solutions at scale to improve organic performance.6. Partnering with teams outside of Organic Marketing and educate multiple stakeholders to implement SEO best practices.7. Setting up measurement metrics to monitor organic performance across channels.

Job Responsibilities:* Develops digital marketing strategy, identifying customers and their current and future needs, and monitoring the competition.*Plans and executes all web, SEO/SEM, ORM, database marketing, email, social media, and display advertising campaigns.*Design, build and maintain our social media presence.*Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.*Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).*Identifies trends and insights, and optimizes spend and performance based on the insights.*Brainstorms new and creative growth strategies through digital marketing.*Plans, executes, and measures experiments and conversion tests.*Collaborates with internal teams to create landing pages and optimize the user experience.*Identifies critical conversion points and drop-off points and optimizes user funnels.*Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.*Able to create company branding strategies (Internal and External both)*Proficient in marketing research and statistical analysis.*Candidates with proven working experience in digital marketing, particularly within the industry will get preference.*Demonstrable experience leading and managing SEO/SEM, ORM, marketing database, email, social media, and/or display advertising campaigns.*Experience in optimizing landing pages and user funnels.*Solid knowledge of website and marketing analytics tools (e. g., Google Analytics, Webmaster, SEMRush, Hubspot, etc. )*Experience in setting up and optimizing PPC campaigns on all major search engines.*Working knowledge of HTML, CSS, and JavaScript development and constraints.