Salmis was founded forty two years ago as a product of great passion. Today it has evolved as one of the largest design house of Pakistan, with a well experienced interior, design, sales and maketing team and a display space of 1400 sqm in Karachi it continues to achieve excellence providing its clients with designed spaces of the highest quality. It has earned a reputation as the market leader and is synonymous to high standards, quality and trust. In 2008 Salmis brought the Natuzzi brand to Pakistan as the exclusive distributor. Natuzzi Karachi Store with an area of 400 sqm is strategically located in the most posh area of Karachi and serves clients from all over the city. The Natuzzi gallery in the largest mall of Karachi acts as a catchment for the Natuzzi Store and creates greater brand awareness. The shop frontage faces the mall atrium space and the main Sea-view road, a major artery, on the other side. The target audience are clients of middle to high-income brackets and of a varied age group. The product list includes sofas in leather and fabric coverings, placed in a complete home environment with accessories, rugs, lamps wall units and tables according to the Natuzzi concept.