Imran Khan Email & Phone Number

Qatar

Doha, Qatar

Campaign planning, designing and execution for Top Banks & 100+ Retail Partners which constitute of 230 Million consumer baseUnderstanding of consumer behavior and converting insights into analytical and ROI based campaignsMonitoring, managing and creating customer centric campaigns through Customer Life Cycle Management frameworkIdentifying the trends and key segments to drive Offline as well as online redemptionsCreating,debating & concluding the framework for creating marketing models for Banks as well as Partner campaigns with Analytics TeamCreation and implementation of customer governance policyStrict adherence to the processes and organization data security policyPlayed a key role in Implementation of Campaign Management tools to drive campaigns for 10+ Banks with zero error policyWas a key driver to implement Control group logic, AB testing, Personalization of communication, Responsive communication & Various tracking tools

Mumbai Area, India

Initiated Zero Budget Marketing activities•Loyalty Marketinginitiated the point engine development for clients and Shoppe Till U DropDesign and recommended engagement activities for ClientsCatalogue and categories recommendation for the website.Initiated, develop and pitched White labels micro site for Clients•Digital MarketingWeb analytics and tracking, Database activity – Email Campaigns Online Campaign - Blogging and Free Classifieds

Bangalore

Development & implementation of following programmes through Digital/BTL ChannelsActivation campaign to activated the non active base through Online offers & RedemptionDormancy Campaign to activated & engage the dormant customersBasis on the LCM, initiated, executed the company common communication channel like Newsletter in different version so as to create the more personalized & unique communication to the customersRolled out Viral campaigns to i-mint base as well as third party base so as to drive the new enrollment Rolled out Refer a friend campaign for i-mint brand advocates to drive i-mint referral Developed & implemented various campaigns basis on Google Analytics to drive more traffic on i-mint websiteRolled out the occasion specific campaigns to drive Redemption & Card usageDeveloped, implemented & executed the Marketing plan for i-mint e-commerce websiteImplemented various tools & widgets on i-mint website to create engaging platform with the customersInitiated Online survey with i-mint base. Basis on the findings, designed & implemented various programmesMonitored & Managed the voice of customers on various Social networking website & BlogsBudgeting, campaign planning, execution as well as rolling out of campaigns localized to specific customers segment & needsNumber oriented & the ability to consolidate reports, analyze and draw meaningful conclusion from dataEvaluate effectiveness of all online marketing campaigns, draw conclusions & developed recommendation based

Bachelor Of Science (B.Sc.), Chemistry

Master Of Business Administration (M.B.A.), Marketing

Activities and Societies: Ad club of Mumbai, Direct Marketing Association