Hubb-Cap Ltd is a division of CANERECTOR INC and has 4 companies:- E.S. Hubbell- Brother's Equipment Rentals- Capitol Equipment Rentals - Capstan FabricatorsThe businesses include manufacturing corrugated pipe in steel (culvert), rental equipment, equipment service & repairs, retail sales and steel fabrication.

International Tubular Products - Division -• Part of the team; responsible for management of growth in steel tube products in U.S. and Canada territories comprising 7,500 tons annually.• Ability to build relationships with peers, and cross-functional counterparts. • Led project to advise and educate customer base with regards to the latest steel tube market news, events and products.• e-mail marketing campaign/ cold calling to connect existing and new B2B customers; result in 45% increase in awareness and 12% conversion in business.

Autotek Division:• Led project management (Add partners like Toyota, Nissan, Renault, KIA, Careem, Alnahdi and Bupa) to generate 1million USD business from these customers within a quarter.• Developed and managed an APP based marketing program for newly developed auto sales organization leveraging social marketing platforms like Twitter, Instagram, Facebook with active promotions to have footfall on Retail. The creative campaigns resulted in a 70% increase in footfall at showroom. • Launched an innovative Smart Repair Product which was expected to add initially 10% P&L growth and subsequently increase gradually.

• Project initialization for TEBTOM service; a unique selling proposition for Bupa to stand out in health insurance sector and gain more clients.• Helped capture SABIC client worth of 1 million USD due to TEBTOM service; by engaging internal stakeholders• Initiated Channels like e-mail marketing and internal launch on it; considered as WOM for brand TEBTOM.

• Achieved a 20% Revenue growth and to drive AlShiaka market share from 23% to 28%.• Developed strategy for Social Media Marketing and launched website, Facebook and Twitter pages; which resulted in Top of Mind (TOM) at either number 1 or 2 across KSA.• Planned and executed new stores opening including store design, visual merchandising and marketing support as per Brand’s positioning; help in elevating Brand Image. This helped the Brand to be included in the top 100 Brands of KSA. (OKAZ Newspaper 2014)• Launched e-commerce after analyzing insights and identifying markets/segment gap; which increased Sales from 70 million USD to 200 million USD from year 2010 to 2015• Developed and implemented successful consumer promotional packages (ATL + BTL) resulting increase in consumer footfall by 33%.• Developed Retail Operations Strategy and Action plan to Increase Penetration in Central and Eastern Region.

• Worked on Y&R Strategic tools like BAV and 4Cs and adapted it according to the market.• As part of Business Development; Secured Mobil, Al Rajhi Bank, KIA motors, Salama Insurance and NATPET (polypropylene company) as accounts with Strategic Planning and Integrated Communication approach.• Developed Holistic Marketing Plan and Budget for Halwani Jam which helped the client improve market share• Conducted training session on How to Write Brief, Team Work & Motivation for agency and client’s staff.

• Launched New SKU of Sathi (Contraceptive brand).• Re-launched of Touch (Contraceptive brand) on national basis.• Launched consumer pack for the first time in Contraceptive category, to grow market share from 67% to 70%. • Launched of Clean Start Delivery kit in Mother & Child health category.• Launched of SuperNet (a long lasting Insecticide Net) for the first time in Pakistan with the support of Direct Marketing Activity.• Developed foot print (Long term given) of sister concern of Greenstar Social Marketing Pakistan “GoodLife”.

• Developed & implemented new foot prints for Brand (Habib Cooking Oil)• Achieved 6% sales growth in 1st half of fiscal year• Introduced & launched innovative packaging for Brand (Habib Cooking Oil• Launched three successful consumer promotions, Cooking Oil, Habib Banaspati & Super Habib Cooking Oil• Conducted courses on Assertive Behavior for employees

• Managed Morven Gold Franchise, a USD 150 million brand, the highest ever selling brand of tobacco industry in Pakistan, with 30% market share and USD 4.0 million annual budget• Launched Morven Gold SKU on national basis in 10s cigarette pack.• Introduced and implement new brand directions/ strategies for Morven cigarette.• Achieved 29% sales growth on Red & White Filter.• Introduced merchandising/ outdoor manuals based on rations, depicting pack and signage treatments, incorporating all the major sizes for K2, Princeton, Red & White and Lord Cigarette.• Collected consumer footage's during market visits; to initiate research, develop winning strategy & action plan. • Developed and Executed many campaigns with success delivered within 24 hours.