Responsibilities including to highlight all the initiatives of Government of Punjab &
 Confidential entity through Social Media Platforms.• Worked with Information Secretary, Ministers, Focal Persons, Directorate Generals, Government Departments, Directors, General Manger, Media Consultant, Video Editor, Moderator, Transmission Manager, Complaints Manager, Content Writers, Photographers & Researchers.

• Own overall end-to-end Design - from the big picture (owning the overall UI and consistency across an entire product) down to specifics of UI layout for a feature or service flow)• Manage the end-to-end design process, ensuring that the team always puts the user and customer at the heart of their work• Envision and develop intuitive, scalable, and engaging interface designs for multiple platforms (web and mobile)• Work with cross-functional teams (Product Managers, UX, CPO, Customer Service, Marketing, etc.) on complex user flows and commerce driven projects.• Understand business goals, product roadmaps, OKRs, and user insights to translate into clear IxD priorities.

Execution of UI/UX Visuals & ideas. Influence product specifications and execute design work with a high level of polish. Generate wireframes, high- fidelity mockups and interactive prototypes for iOS, android, web and email. Articulately communicate design rationale to stakeholders.• Worked with data scientist & management professionals to generate ideas & concepts to articulate UI/UX design direction for the mobile product and transportation software design.• Worked with the software engineers to define the visual art direction of the customer & driver mobile applications design through making user journey maps, user interaction strategies, hierarchy, mind mapping & design thinking methodologies to maintain the consistency between apps.Experience• Engage with the team back and forth to update the wireframes & prototypes. Shape ideas on daily basis to modify the product functions and features through new ideas and concepts.• Use softwares including InVision, Adobe Xd, Zeplin and Sketch & followed agile product development module.

Managed official records, grading assignments, student attendance records and coordinated with all faculty members of the MA Art Education Program. Helped Asad Hayee (exhibition curator) for the final thesis exhibition display design.• Scheduling meetings for the MA Art Education program faculty. Management of the administrative tasks for the faculty & the MA Art Education program.• Checking student assignments and follow up with the faculty up to final grading. Conducting interviews for the new students who got admitted in the Ma Art Education program.• Checking the portfolio, criteria, written samples of new admission students in order to select them for the program. Took interviews of the selected students with the final panel of judges with in the faculty.• Distribute final assignments & Grade marks sheets to the students after get finalisation approval through the faculty of the department. Mark attendances & monitor student progress throughout the program.• Engage with the all major & minor studio classes and faculty in order to maintain the collaboration between the studios and faculty. Collaborate & monitor tasks with other assistants to gain insights.• Worked on several tasks with assistant and associate professors of the program and faculty on daily basis. Help in design the thesis spaces lightning, placement, composition of the space & objects according to the students requirements.• Arrange classes & events for the student & faculty body. Administrative assistant with the faculty in class & lectures.

Worked & collaborate with the marketing team in social media design campaigns for the brand, including digital design products. Directly reporting and assist with the general manager & marketing director.• Generate insights, ideas, concepts & define digital, social & technological strategies for the new campaigns related to the brand & products of the company.• Design digital & print ads for the launch of new campaigns; including Facebook marketing banner ads, google marketing banners ads, email marketing templates & print ads design published in Newsweek health magazine in Dubai.• Product packaging design for the products of Dr Batra’s homeopathic clinic. Design calendars, patient ID cards, booklets, posters and gift vouchers.• Report performance with marketing professionals to general manager of all digital marketing campaigns, and assess against goals (ROI and KPIs).

Contractual based project with nestle to create a video design for a campaign for the marketing of a new nestle product for children’s. 1.Collaborating with the animator to generate ideas and finalizing the storyboard and visual design concept for the video. 2. Design Illustration graphics for the video used in the video animation in a software named adobe after effects.3. Help with animator to visualize the motion design in the video and overall visual theme of the video.4. Retain the design consistency in the video in order to define the context.

Worked closely with the Creative Director to gather briefs about the projects. Visualise story boards & concepts for game design projects. Design logo and branding for multiple companies. Participated in Pepsi sponsored competitions as a team. Cooperating with the concept and character design artists to give creative direction. Design websites. Design UI/UX for the games and produce characters, levels, illustrations, environments and copywriting for the games.

Worked with the social innovation lab tech incubator as a design assistant to facilitate multiple startup businesses (education, healthcare, fashion, technology, e-commerce, transportation etc) and their entrepreneurs in order to use a design thinking as a tool for effective business marketing, social media campaigns, branding and conceptual thinking.• Helped businesses to design their brand with an ideas that can facilitate their business growth and help them to convey their message, vision and purpose meaningfully and effectively.

Gurutrax solutions is a sister company of ImpTrax solutions. These companies designed their own software products & provide content management solutions to multiple businesses and stakeholders.• Designed softwares that are based on e-commerce portal & school management. Directly reporting to the Project Manager and CEO, to effectively and efficiently meeting the deadlines of the new and previous projects.• Managed social media marketing related activities with the business development executives to maintain the brand image on social media channels like Facebook, Twitter and YouTube. Worked on the websites, social media graphics and facebook marketing promotional ads design.• Designed creative info graphical presentations for the client proposals. Attend meetings with the sister company ImpTrax Solutions CEO to discuss in details about the ongoing projects feasibility which is in NewYork.• Designed Print Media related promotional activities for the advertising of the company and also generate ideas for the graphics material that were used with in the company i.e business cards, corporate identity design, website & branding.