• Advised and orchestrated strategy execution to generate topline revenue growth over 111% with elevate customer experience, increase acquisition and engagement• Turn around the Net profit margin by 2.7X with innovative and first to market product & services, analyze cost to measure and steer per customer profitability• Devised advisory services to launch new services with minim IRR of above 15% for multiple line of businesses such aso Analyzed Data Center business market potential of 6.2x growth and created business plano Constructed Cloud market assessment with CAGR of 26% and feasibility for new entrantso Created MVNO business plan and license bid preparation for customer as 5th Operator entry in marketo Establish IOT Services strategy, business case, Products development, Partnership and echo-system development to launch services achieving over 100m$ revenueo Execute FTTH Strategy, rollout and monetization to connect over 600K households in different regions

• Endeavored the Company's efforts as Wholesales providers and defined Strategies, Products' development, Marketing, Business development and Sales to accomplish 100% revenue growth through wholesales and B2B Channels• Led the FTTH Open Access initiative with CITC and other Telcos for regulations formations, Agreement, business rules and launch of FTTH Open Access service• Formed the Joint Venture partnership for the Data Center Business (over 600m SAR investment) and introduced new brand / company "Global Data Hub" offering Tier-3 Data Center• Won bid of new IOT-VNO license and formulated strategy, plans, preparation of application and needed documentation for CITC / KSA Regulator• Launched FTTH Revenue Share services with Zain and ITC (a project of 4b SAR investment) and onboarded 150,000 customers in less than 2 years generating more than 10mSAR monthly revenue for company• Formulated Joint Marketing campaigns with Ministry and Telcos to target more than 5m Households to acquire FTTH services in KSA• Supervised end to end product life cycle development for more than 12 products and services

• Aspired and transformed company to position itself as a visionary leader in emerging ICT market from telco to leading ICT players in KSA with over 100m$ annual revenues and 40% net margins• Crafted strategy plans, built and launched advanced ICT services portfolio from scratch to 32 services with over 100m$ recognized revenue annually• Established Partnership and alliance Program with IBM, Cisco, EMC, Virtustream, SAP to onboard new products and services to drive growth and attain minimum 15% max. market share for each service• Organized overall value based sales plans by meeting customers, opportunities nurturing, presenting to customers' management digital transformation with more than 20% return on investment• Identified and cultivated relationships with customers for cross sell and upsell of new services, maintain continuous engagement and seek feedbacks in order to sustain less than 10% churn rate• Constructed and executed strategy for digital ICT services including market analysis, market dynamics, operation processes' excellency, pricing, and financial feasibility studies to achieve 20% net margin• Prepared services' business cases, forecast and carry budget planning exercises of 30-50m$ in collaboration with finance, budgeting, technical and partnership team• Devised and launched Mobily Marketplace / e-Commerce (Jam Cracker) platform with native GSM services and bundled services with Microsoft Office, Email, CRM service and partner's services such as MBAS CRM, Indorse Cloud offering• Defined and directed marketing programs for business development, demand creation, lead generation to 4X of annual targets including branding, advertising, white papers, seminars, events, digital and printed materials

• Set up and Lead the ICT, hosting and Cloud Services portfolio including product development, marketing and sales to generate $80M in business• Devised strategies and commercial roadmap to build more than 20 services to fit market dynamics and resulted new innovative products in Cloud (IaaS, SaaS), DC Hosting, Collaboration (Video, TP), Security and SI services• Oversaw commercial KPI's to gain 15% of market share, annual revenues and gross margins and customer satisfaction goal of above 60%• Prepared, review and manage annual Hosting services revenue and commercial Capex & Opex budget in line with company's business and plan to achieve revenue targets by various functional departments within commercial division• Built and maintained strategic business relationships with 5 partners to developed partnership lifecycle echo system "The Extended Partner" as part of company's GED (Growth, efficiency and differentiation) strategy• Developed Business products feasibility reports, analysis, forecast, ROI, business case according to local and international market's demands and presented to management/board for business program approval and status updates

• • Managed & led Network Security Plan, Design & Implement team focusing business goal, objectives and growth which resulted in the launch of multiple data centers, serving 21 Million Mobily customers. • Led the planning team to successfully launch the internet and roll out the kingdom-wide Wimax network. In less than 6 months after its commercial launch Mobily had the highest active number of customers on its network. • Developed strategic businesses, conducted negotiations, created feasibilities reports, industry trends & presented to management which led to new businesses like 3G IPVPN, MSSP, MMS. • Lead the daily operations and customer’s support across Saudi Arabia and support to all functional teams.• Developed department strategic plan, budget, company’s merger and forecasts which led to business solutions development and acquisition of two service providers “Bayanat & Zajil”.