• Responsible for managing the channel division for the business (Distribution, Retail, ECOM and SMB)• Built and managed a team of 5 direct reports across the various segments of the channel business• Reported weekly/monthly on sales KPI's within channel partners both internal and external• Managed the brand launch on Amazon for both Vendor Central and Seller Central to drive brand sales• Onboarded/managed of all key accounts including: Distribution (Ingram Micro, Exertis, VIP Computers) Retail (DSG, Argos, Shop Direct, AO, Screwfix), Online (Ebuyer, CCL, Box), Specialists (CPC, RSC)• Responsible for pricing management / channel pricelists along with creating the channel partner program• In charge of developing product strategy and product segmentation to prevent channel conflicts• Channel creation in Ireland onboarding distributors Eurasia and PC Science • Pan-channel distribution development with Noriak (FR), Convena (DK), Gandalf (NO), MS Computers (CY)• ISP Channel support with Plume (Opensync), Axiros/Gamgee integration and RFP/RFI sales opportunities

• Developing and implementing a channel recovery plan to deliver a growth strategy for the UK+I markets• Identifying and reporting on business opportunities in target channels (Retail, Etail, VAR, Specialist)• Maximising new business development / gap-in-market opportunities (product rework, product messaging)• Generating effective operational plans to deliver the strategy (marketing investment, channel promotions)• Negotiating distribution agreements in the UK with Exertis, Ingram Micro, VIP Computers and Northamber• Setting up a specialist distributor for the DIY channel and PC Science / Fonua for the Irish market• Targeting and successfully recruiting key retail players (inc. DSG, Argos, Maplins, Asda, B&M, Shop Direct)• Reinventing the brand in the Etail space with Amazon, Ebuyer, Scan, CCL, Box, CPC, RS Components• Developing new channels ISP, SI and System builders along with a channel for the Edimax Pro range• Cross Territory experience with Winther Wireless (Nordics), Elko Grupa (Latvia)• Led the Amazon AWS integration project globally using Open API’s to host Edimax Pro Cloud• Further involvement in the next iteration development of the Edimax Pro Cloud Licencing model • Increased 2016 total sales by 70% YOY

• Planning and driving the development of yearly channel strategies for the Retail and Etail channel • Segmenting the Retail and Etail markets to identify key shopper drivers for each channel • Liaising and working closely with the Marketing and Operations teams on specific projects to increase the effectiveness of the channel(s)• Management of the pricing strategy in the Retail channel and supporting the implementation of price changes• Account management of Key Retail accounts (inc. Argos, Comet, John Lewis, Maplins, QVC, Shop Direct Group)• Account management of Key Etail accounts (inc. Amazon, Broadbandbuyer, Broadbandstuff)• Retail store visits to provide training at shop floor level with all key retail partners• Development and launch of a B2B product channel within key solution partners• Monitoring and tracking competitor activities

• Account Management of key Distribution partners (CCI Distribution and VIP Computers)• Key account management for all Retail/E-tail/DMR accounts (inc. DSGi, Comet, Tesco, Amazon, EBuyer, Misco, Insight)• Working closely with Distribution partners to increase traded accounts and brand awareness• Ensuring growth in new channels such as ISP, SI, B2B and Retail channel in line with company objectives• Conducting call out days/floor walks/training with key Distribution Partners• Representing Edimax at external company events/partner events (Training Weekends, The Gadget Show)• Managing distribution marketing budgets to ensure maximum ROI• Managing sales incentives and rebates for distribution partners and resellers

• Account management of key Distribution partners (Ingram Micro, Micro P, Target Components, MB Tech)• Managing all home accounts across the UK and Ireland (inc. Insight, Dabs, Scan, PC Science)• Conducting call out days/floor walks/training with key Distribution Partners / DMR Resellers• Growing the current Dynamode reseller base across all sectors (DMR, Corporate, SME, VAR and Retail)• Representing Dynamode at external events (Retail Expo/Vendor Awareness Evenings/Training Weekends)• Setting monthly quarterly targets for all key accounts in line with company objectives• Motivating sales people by using box bonuses, BOGOF specials, prize giveaways and team nights out• Careful utilisation of marketing budget to ensure maximum ROI (working on 10:1 ratio) and exposure

• Managing, supporting and communicating to 1200+ Netgear accounts on a monthly basis• Liaising with current resellers and identifying new business through pro-active calling• Extremely successful in increasing Ingram’s Netgear market share from 28% (July 2006) to 46% (June 2007)• Providing information on Netgear’s products from availability, discontinuation & special offers • Maintaining Netgear Vendor store and www. networkingextra.com website for all networking vendors• Setting monthly/quarterly targets for the sales floor towards an incentive (bonus bonds, trips abroad)• Ingram Micro’s Specialist of the Year 2006

• Managing existing business accounts and client communications• Liaising with clients on a regular basis mainly through pro-active calling• Maximising business sales margins and meeting business centre targets• PC WORLD Luton store Smartplan Champion• Provided training/coaching of sales technique in after sales service packages• Mentoring and training new starters into their job roles