Imran Abro Email & Phone Number

Riyadh, SA

Riyadh, Saudi Arabia

Riyadh, Saudi Arabia

I oversee an annual portfolio of SAR 100M+, managing multinational clients primarily in the IT field. My focus lies on navigating complex projects, particularly those centered around cutting-edge technologies such as AI, cloud computing, and other emerging trends. From inception to delivery, I am intricately involved in every stage of the project.

• Team member for thought leadership on digital initiatives for the Retail Bank to transform to a data driven high-touch point of presence & low-touch mobile
• Team member for co-op & co-develop Business Products & Solutions which help us achieve organizational vision i.e. Any Product, Anytime, Anywhere
• Key part of the team for core customer acquisition strategy for a seamless onboarding experience
• Spearheading the Roshan Digital Account initiative for the bank:o 44K Roshan Digital Accounts, $550Mn+ in total funds inflows, 200 delivered vehicles in Roshan Apni Car & 29 disbursements in Roshan Apna Ghar with total.
• Spearheading Customer Digital Onboarding with the launch of the industry 1st digital platform ‘RAPID’:o Leveraging the RDA team structure and, 1st bank to have commercially launched web based digital Onboardingo First.
• Data Ownership & Performance tracking:o Responsible for data boards, interactive & dynamic live key dashboards o Automated data reporting cycles for SBP & internal tracking

Karachi, Sindh, Pakistan

• Implemented thorough and meticulously documented project management protocols to effectively meet essential business needs at Group level.
• Project Owner for Creation of Automation Tools, Utilities & Journeys
• Project Lead - CDD (Customer Due Diligence) via AlfaChat for Branch Banking (Core Digitization)
• Project Lead - WhatsApp Business Execution (Experience & Financial transactions)
• Spearheaded the successful product launch of AlfaChat, boasting 10k+ Daily Active Users (DAU), over 1M+ Interactions, and 50K+ Financial Transactions - Pakistan’s First ever chat & transaction platform in a banking App.
• E2E handling of acquisition & engagement campaigns for Digital Banking Group (DBG) & result tracking/ data analysis.

Karachi, Pakistan

• Spearheaded management of Pakistan's business portfolio for P&G (comprising all brands), Nestle (comprising all brands), and EBM (comprising all brands).
• Oversaw comprehensive aspects of large-scale executions, including strategy formulation, training initiatives, implementation of systems and controls, agile tracking methodologies, and driving innovation to elevate the.
• Led various engagement initiatives such as School programs, Home Gatherings, Sub-dealer Carnivals, College Programs, Mall Activations, In-store Activities, Passion Points, and other Engagement Events.
• Employed data analysis to identify strategic entry points for augmenting market penetration.
• Successfully enhanced Customer Satisfaction Level and bolstered IMT's Business by a remarkable 45%.
• Conducted in-store and offline training sessions for staff to optimize sales processes and streamline operations for heightened efficiency.

• Managing accounts for select brands under P&G, L'Oreal, Nestle, Duracell, and Peak Freans, overseeing their strategic planning and execution.
• Directly liaising with clients for seamless delivery of services.
• Serving as the Single Point of Contact (SPOC) for client interactions and coordination.

Karachi, Pakistan

• Managing budgets and spearheading optimization efforts
• Overseeing vendor relationships and operations
• Strategizing and implementing brand activation initiatives
• Managing content creation and collateral distribution

Karachi, Pakistan.

• Overseeing and managing on-ground market research initiatives involving international delegations, including those from China and other countries
• Collaborating closely with the CEO to optimize company processes, enhance operational efficiency across all centers, and stay abreast of Industry Regulations and Legislation
• Creating a Comprehensive Marketing and Sales Strategy for the Company
• Establishing a strong social media presence across various platforms for the Company

Pakistan

Karachi

Finance and Marketing Internship

Master Of Business Administration - Mba, Marketing

Bachelor Of Business Administration (B.B.A.), Marketing

Activities and Societies: Head PR and Corporate at Entrepreneurs Society. Member Public Relations at Dialogue Society.

Intermediate

Activities and Societies: Member of Debating Society, Captain Riding Team, Member of Football, Hockey and Swimming Teams. A highly.

Secondary Education

Studied in APSACS for 2 years only but had a really good experience. Dominated in sports and education. Member of school's football and.

Primary Education.