Driving B2C, brand.com, Loyalty, Rewards and CRM. Have successfully set up and grown B2B e-Commerce as one of the primary business source in previous roles.

The Suryaa Hotel New Delhi was marketed by the Preferred Group of hotels worldwide under Summit Hotels and Resorts brand. Driving E-Commerce by focusing on the Utilization of E-Distribution Information platforms, Effective GDS Marketing Campaigns, Web-Direct Promo Campaigns, Content, Transient Pricing Strategy, Demand Driven Promo Campaigns and Ensuring yield opportunities in the hotel are maximized via the application of revenue management techniques and structured processes.

Have set up B2C & B2B on Digital platforms i.e. Brand.com, OTAs, GDS etc. as part of the pre-opening team while managing rates and inventory to maximise revenue till the last room availability

Were responsible for website conceptualization, business development and marketing

Business DevelopmentDevelopment and Promotion of “TRAVERSE” – Desiya’s TA Login on B2B Segment. “TRAVERSE” – Online Hotel Booking Tool, wherein the TA is offered a Commission for the hotels booked by him.Responsible for new business development (Online Affiliation & Booking engine for Hotels) – developing New Channels for promotion of Online Hotel Booking Tool.Development and Promotion of “Corporate Login” – Desiya’s Hotel booking Login for corporate Segment. “wherein the corporate is offered a DISCOUNT for the hotels booked by him.Team Handling – Heading Business Support Team. 1.Directly responsible for entire operation of Business Support Team. 2.Directly responsible for conversion of off-line queries (Groups, Itineraries,Transportation and other add-on services)3.Responsible for telecalling process for business generation from existing travel Partners. Responsible for Relationship Building with the Travel Agents & Corporates to convince them to use the Online Hotel Reservation System.Relationship Management with the Existing Travel Partners.Directly responsible for monthly reconciliation of commissions of all Travel Agents.Reports – preparation of Analytical Reports, Budget Vs Actual RNS, Budget Vs Actual Rev, Fulfilment Report,etc.Key Account Management – Handling the top producing Agents.

Reservations:Handling the reservations of the entire chain.Interaction with the clients for bookings / enquires and doing follow-ups for payments / vouchers etc.Promoting the chain through tele-callingLiaising with existing Clients & Travel Agencies.Handling of all inbound enquiries – FIT / GIT. Monthly reporting of revenue / room nights.Client servicing: Ensuring customer satisfaction by achieving delivery of service quality norms – prompt replying of emails etc.Achievements:Joined as Trainee reservation agent and promoted to the profile of Reservation Executive within a span of six months.Converted maximum no. of individual inbound enquiries.