Imran’s drive for creativity, innovation, and outside-the-box thinking fuels his love for brand building. An innovative entrepreneur blessed with logic, intuition, and interpersonal skills, Imran shares 20+ years of professional experience leveraging data and strategy to build sponsorship campaigns for T1 clients.An insightful and versatile professional with an understanding of working with brands, NFP's, and properties, Imran brings to the table a well-rounded viewpoint and a propensity for perfection. One of his biggest strengths lies in his ability to evaluate client goals and develop campaigns that hit the mark. He has also developed a reputation for delivering exceptional customer service to his clients in high-demand, fast-paced circumstances.Working across all industries, Imran manages teams on long-term strategies and quick turn campaigns of all sizes with a keen eye for strategy and evaluation.Originally appointed Vice President and Partner in 2011, Imran has driven success for a long list of clients across Auto, Tech, Alcohol, CPG, Financial, Oil & Gas, Entertainment, Apparel and Toy. His client list has included Astral Media, BMW, Red Cross, CFL, Cineplex, Coca-Cola, Esso, Kruger, Maple Leaf Foods, Mattel, Nike, Nissan, OLG, Right To Play, UFC and more. Under Imran’s leadership, the agency’s work has been recognized locally and globally for dozens of awards.With a lifelong passion for soccer, Imran launched T1 Futbol, a division of T1, focused on providing strategic marketing expertise for brands and properties wanting to build partnerships around one of the world’s most inclusive sports. T1 Futbol builds exciting partnerships, creates meaningful experiences, and helps amplify brand stories looking to get in the game.Imran was the starting goalkeeper for the Yeomen Varsity Soccer team while at York University completing his Bachelor’s of Commerce – Marketing (Honours). Imran spends his downtime coaching any one of his three kids playing soccer.

Responsibilities: Activating sport sponsorship and event marketing properties aimed at Youth and young adults such as NIKE RUNTO 2005 and World Soccer 2006, Sprite Basketball “Live Like LeBron” Instant Win, Powerade Athletics, Bell RodeoX, Superpages Event Centre, Fruitopia Spin Tour, Hershey’s/Jolly Rancher Most Intense Games and Family Channel Snow Days. Duties include: • Brainstorming, budgeting, program planning and execution for National and Regional event marketing promotions for new and existing partners/clients.• Client servicing, management of agency/supplier relationships and day-to-day program logistics.• Liaise between partners and clients with respect to all program aspects.• Management of all internal and external creative pieces and processes.