Consultant, Product Management
CurrentAPEX Backup Services (ABS)ABS provides a SaaS based easy to deploy, scale on-demand, data protection, disaster recovery and cyber resiliency solution in/to the cloud. ABS protects M365, Google Workspace, Salesforce, VMs, Databases, File servers and Endpoints. - Drove all go-to-market activities to increase ABS adoption across all market segments, analyzing market/technology trends and competitive landscape, leading to a growth in | net new customer base by over 200% | Revenue by ~6x | Profit Margin by ~1.5x | over a period of 2 years. - Leading the effort to build next-gen ABS by getting alignment on customer requirements across all functions – Sales, Marketing, Procurement, Legal, Support and IT – targeting delivery of significant customer value and sales velocity to exceed the current AOP. - Conducted periodic product reviews with ABS customers and partners to understand the challenges with the product. Channeled feedback to address product gaps and to prioritize product backlog, effectively improving customer NPS by ~25% - Headlined break-off sessions at Dell Tech World for two consecutive years, presenting on Cyber Resilience and the use of AI in Data Protection to ~100 customers each year. These sessions generated significant interest in ABS among new and existing customers.- Successfully launched two Security add-ons featuring MFA, Unusual Data Activity (UDA) monitoring, data immutability, admin access control, and clean-room data recovery. Also introduced the first AI co-pilot for a data protection product, enhancing troubleshooting and query responses. - Developed cloud capacity and infrastructure cost estimation models for AWS, Microsoft Azure, and Google Cloud Platform, supporting negotiations for Data Protection customers. Presented a compelling business case to AWS, projecting a ~5x revenue increase in the Cyber Recovery space.