Imran Khan Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

Accomplishments –★ Improved ROAS (Return on Ad Spend) – Took back the Ad campaigns in-house from one of the biggest agency. Used customer profiling data to restructure Facebook & Google pMax campaigns. It helped increase the ROAS by 133%★ Increased Top Line – Used past data to merchandise L2 & L3 category products and implemented the high LTV new user acquisition strategy. Topline increase by 35% YOYInitiatives & Responsibilities –★ PnL Management – Complete PnL ownership of Oman region & Marketplace model Product pricing, Merchandising, ACOS Optimization to grow top line with increased profitability★ Campaign planning, Inventory stock, Delivery/logistics management★ Marketing Automation – Implemented automated customer journey through CRM across various channels (App Push, Email, SMS)★ Customer Profiling – Data-driven analysis of customer persona to tweak the campaign structure & messaging. Created customer segments to target them on Facebook/Google Ads & automated journeys through CRM

Dubai, United Arab Emirates

Accomplishments –★ Optimized listing to become ‘Amazon Choice’ & ‘Best Seller’ in Amazon★ Launched separate eCommerce Website for B2C & B2B/Corporates★ Noon, Carrefour, DubaiStore, FnP, JoiGifts, Tradeling & Amazon Vendor

Delhi, India

Profile: Technology (Website, CRM, Mobile), Marketing (Digital, ATL/BTL, Social), Collaterals and Call Center.Implemented end-to-end digital transformation resulting in below accomplishments:★ Cost per Acquisition: Reduced by 52% in 6 months by focusing more on digital channels★ Business Growth: 40% increased by optimizing the existing process/channels and adding new avenues.

Noida Area, India

Profile: Product Marketing, Automation (Pardot+ SalesForce), B2B MarketingI was responsible for the online/offline marketing activities, Business decision support analysis, Strategy building, Market analysis, and Website designing & and maintenance.Accomplishments:★ LinkedIn: Generated revenue of $35M in 12 months, mostly through LinkedIn without spending any advertising cost.★ CRM Integration: Integrated MailChimp & Pardot with SalesForce. Developed & and executed integrated marketing automation. It helped us increase the qualified leads by 137%.Initiatives & Responsibilities –★ Joined as 3rd employee till it grew to 1000+ and was acquired by United Health Group★ Build & lead the marketing team of 16 & efficiently overachieved annual revenue target★ Responsible for generating MQLs, Corporate Communication and Digital PresencePS: The company name was hCentive, Inc. which was later acquired by Optum

Gurugram, Haryana, India

Profile: SEO, PPC, Affiliate, Email Marketing, Social Media Marketing, Media BuyingI was responsible for Online marketing of outbound travel. The Outbound travel comprises three products – International Flights, International Hotels, and international holiday packages.Accomplishments -★ International Flights: Increased the flight booking from 16 to 100/day i.e. 525% increase in a year, mainly through SEO, SEM, PPC affiliate and some from email & and affiliate marketing.★ Search Engine Optimization: Created ~400K web pages for Yatra.com in 3 months. It helped us attain a growth of 370% in organic traffic in a year.★ International Hotels/Holidays: Growth from 2/3 to 120 – 130 sales per month on average.★ Facebook: Created a company page to promote Yatra on Facebook. The page has more than 500K likes now.Initiatives & Responsibilities –★ Changed Business Model – Of outbound holiday package from Sale to ‘Lead’ based as customers are not comfortable buying high ticket packages online.★ Complete ownership of the outbound vertical (International Air Tickets, Hotels & Holiday Packages) – SEO, Affiliates, Email, SMS, BLT, Media Buying & Paid campaigns★ Reporting to Marketing Head

Profile: Business Development, SDLC, Project Development, Website/eCommerce/Mobile App design & development, Online Promotion, Bidding, Contract NegotiationJoined as an SEO Executive, upgraded to Senior Web Marketing Executive & later promoted as Team Leader of a web marketing team comprising of 15 members.Selected Accomplishments:★ Handled the complete business development life cycle right from the project bidding on marketplaces to proposals to project delivery.★ Streamlined the project development & marketing process, which resulted in a growth of 231% in revenues.

★ On page optimization – Keywords research, content keyword density, Meta tags★ Off Page – Directory, Article, Blog & Forum submission

Physics Hons, Physics

Activities and Societies: Captain of Football Team Quarter Finalist at All India Chess Tournament

Masters Of Computer Application, Computer Science