Mohammad Aarif Email & Phone Number

New Delhi, Dl, In

Mumbai, Maharashtra, India

Roles & Responsibilities-* Designed and executed targeted marketing campaigns using customer analytics (profile, behavior, and potential), driving incremental revenue growth of ₹100 crores and improving product awareness across Sales Channels.* Collaborated with cross-functional teams and external stakeholders to create digital solutions that ensured seamless customer experiences across platforms, improving product-market fit and customer engagement.* Revamped the YES First brand by conducting competition analysis and introducing new program offerings, forming strategic alliances to elevate customer engagement and satisfaction.* Spearheaded an operational efficiency project that optimized processes and resources, resulting in ₹60 crores in additional annual revenue for the bank.* Managed YES BANK’s integration with the Ministry of Corporate Affairs’ ‘Spice+ Portal,’ fostering New-to-Bank (NTB) relationships and expanding the corporate customer base.* Designed and launched a current account product tailored for Non-Resident Indians (NRIs), offering comprehensive NRE/NRO services, directly contributing to increased customer acquisition and retention.

Jalgaon, Maharashtra, India

Roles & Responsibilities-* Conducted an in-depth analysis of the company's social media presence, identified gaps, and proposed strategies to improve brand visibility and audience engagement across digital platforms.* Developed a comprehensive marketing roadmap focusing on rebranding initiatives, enhancing brand visibility, and optimizing marketing strategies for broader outreach and impact.* Conducted primary on-field surveys with farmers, agronomists, and area sales heads to understand pain points, providing actionable solutions to enhance the sales channel and partner network.* Assisted in rebranding efforts by designing strategies to refresh the company’s image, aiming to boost visibility and reinforce its market positioning.* Proposed the integration of the dealer-distributor application with the company's CRM software, aimed at creating a unified platform to streamline communication and strengthen the partner network.* Provided insights based on research to improve sales channels, focusing on optimizing the partner network system to enhance overall sales performance.

Delhi, India

Roles & Responsibilities -* Successfully replicated and restructured OYO's Master Franchise Distributor Model, ensuring its scalability and adaptability in the hospitality sector.* Led the onboarding and training of over 200 channel partners across India, equipping them with essential skills to drive business growth.* Provided continuous coaching and mentoring to channel partners, ensuring consistent performance and alignment with company objectives.* Leveraged market insights and data-driven strategies to expand hotel supply in 22 new cities, significantly increasing OYO's market presence.* Boosted revenue streams by expanding hotel supply, addressing demand across various booking channels.* Collaborated with internal teams to conduct market research, identify emerging opportunities, and create strategies for business expansion in new territories.

Roles & Responsibilities -* Created tailored study materials for competitive exams such as CLAT, AILET, CAT, XAT, and TISSNET, enhancing student preparation and outcomes.* Conducted workshops for 20,000+ students across India, resulting in a 20% improvement in the successful admissions conversion rate.* Spearheaded the 'SUPER 30 batch' initiative, achieving a 100% success rate in student admissions and receiving recognition as the top-rated faculty.* Actively involved in product sales by pitching to clients, driving conversions, and achieving company sales targets through strategic marketing efforts.* Analyzed competitors in the education segment, providing insights and strategic recommendations that contributed to the company’s EdTech expansion plans.

Roles & Responsibilities -* Spearheaded the establishment of the apparel label, formulating strategies to position the brand in the market by listing exclusive designers and stitching solutions for targeted audiences.* Focused on offering personalized customization options for clients, ensuring a unique and tailored experience in both B2B and B2C markets.* Led the initiative to expand business reach through interstate doorstep deliveries, enhancing customer convenience and widening the service area for both individual and corporate clients.* Developed and executed strategies for brand differentiation in a competitive market by collaborating with top designers and offering exclusive fashion collections.* Managed end-to-end business operations, ensuring smooth supply chain management, from sourcing materials to delivering finished products efficiently to customers across different regions.* Cultivated strong relationships with clients and business partners, providing exceptional customer service, gaining trust, and boosting customer loyalty through continuous engagement and personalized services.

Lucknow Area, India

Roles & Responsibilities -* Led the execution of end-to-end marketing campaigns across on-air, digital, and on-ground platforms, ensuring consistent messaging and maximizing audience engagement.* Developed creative content for radio shows, including scriptwriting, copywriting for promotional materials, and designing show concepts to captivate listeners and enhance listener retention.* Provided voiceovers for radio ads and promotional spots, collaborating with the production team to elevate the overall quality and appeal of the shows.

Master Of Business Administration - Mba, International Business

Master Of Laws (Llm), Criminology

B.A. Ll.B.(Hon'S), Law

Activities and Societies: Legal Aid committee Joint Convenor | Sports Committee Member & Organiser | Founder Theatre group: "We the People"