Product Manager at YES BANK, I have successfully spearheaded marketing strategies that have significantly enhanced customer relationship value, contributing to an incremental revenue growth of ₹100 crores. My role involves leading strategic promotional marketing campaigns for the Sales Channel, effectively driving business growth and increasing awareness of our product propositions. By leveraging customer analytics to design targeted marketing campaigns, I measure the effectiveness of initiatives and conduct in-depth behavioral and revenue analysis.I thrive on collaboration, working closely with internal and external stakeholders to develop digital solutions that ensure seamless customer experiences across platforms. My efforts in enhancing the YES First brand and customer value proposition through competition analysis and strategic alliances have been pivotal in elevating customer engagement. Additionally, I have led a strategic operational efficiency project, optimizing processes that resulted in an annual revenue increase of ₹60 crores.With an MBA from the Indian Institute of Foreign Trade, I am passionate about introducing innovative product offerings tailored to customer needs, such as a specialized current account product for Non-Resident Indians. As I seek new job opportunities, I am eager to leverage my expertise in product management and marketing to drive growth and enhance customer satisfaction in a dynamic organization.