NORMI Group was established in 2015 and stands as a prominent F&B and hospitality company located in Indonesia. The company specializes in the conception, ownership, and management of numerous renowned hospitality establishments within the country. These establishments include recognised and acclaimed names such as Hurricane's Grill, Toby's Estate Coffee Roasters, Devon Cafe, Aryana Indonesian Cuisine, Nam Heong, Ponggol Nasi Lemak, and Beach Road Scissor-Cut Curry Rice. Having a progressive ideas to create world-class F&B and hospitality brands, with all focus on quality, service, experience, design, and innovation.

Overseeing the direction and operation of the entire business and was responsible for all aspects of the company's operations with a primary focus on preserving and growing the business's market position.

Managed a total of 135 employees. Leading and establishing the company that was involved in the trading, retailing and brand holding for a handful of Southeast Asia Rising Brand of fast-moving fashion merchandise. Leading and overseeing the operations of all departments from purchasing, marketing, sales, accounting, stocks, logistics, and 15 retail shops in Indonesia.