Imrul Hasnat Email & Phone Number

Tampa, Florida, United States

India

Hong Kong Sar

Singapore

KeyReply is a HealthTech startup & is recognized as Gartner Cool Vendor 2021 in “Conversational and NLT Widen Use Cases". 🔸 Created new revenue stream by launching AI-generated virtual video assistant. 🔸 Became the #1 omnichannel patient orchestrator in Singapore by taking initiatives like video VA, out of the box (OOB) flow, end-to-end appointment booking system etc. 🔸 Reduced time to value (TTV) from months to hours by launching Out of the Box (OOB), visual flow builder & custom onboarding screen. 🔸 Partnering with the Marketing team, designed GTM strategies for newly launched features. 🔸 Improved stakeholders' alignment by creating KeyReply product development framework. 🔸 Created KeyReply patient persona profile & end-to-end patient journey map. 🔸 Aligned different teams’ dispersed backlogs into a single unified product backlog. 🔸 Conducted Scrum & Agile training & created strategy & timeline for proper Scrum adoption. 🔸 Created KR Design System that helped create mockup 30% faster & made UI design consistent. 🔸 Improved specs communication with engineers with high-fidelity prototypes & well-written PRDs. 🔸 Conducted customer interviews to understand their pain points, and problem space & get feedback on the different proposed solutions. 🔸 Improved product innovation by including engineers early in the product design process. 🔸 Conducted market & competitor research along with Gartner to remain relevant in the market.

Saudi Arabia

(Saudi training marketplace that connects industrial machinery trainers with companies) 🔸 Created a roadmap for MVP.🔸 Identified a list of problems & features that would be solved in the MVP.🔸 Developed post MVP full product roadmap.🔸 Created a feature list for the items on the post-MVP roadmap.🔸 Prepared strategy on how the roadmap should be approached.🔸 Created a user journey flowchart for the mentor and the client.

Dubai, United Arab Emirates

Apart from my Product Marketing initiatives, I enjoyed working on Upskillable products at different levels: 🔸 Working with the engineering team to build the new Upskillable website. Designed the wireframes of the web pages. Significantly improved the mobile browsing experience by taking a mobile-first approach. 🔸 Managing stakeholders & cross-functional team comprising developers, UX UI designers, graphic designers, sales reps & interns across 3 different continents. 🔸 Defined & owned a prioritized Product Roadmap for the Upskillable training website. Increased registration rate by almost 25% by adding four sub-pages with more info. 🔸 Integrated analytics tools Google Analytics, Mixpanel, Google Search Console, Zoho Analytics, & Google Tag Manager to measure product performance. 🔸 Integrated a live chat, chat trigger & help center which boosted the traffic of the website by 20%.🔸 Regularly conducted feature discovery & competitor analysis & provided inputs to help guide product development efforts. 🔸 Revamped registration process & made it smoother to improve assessment completion rate by 30% after conducting customer survey & user interviews. 🔸 Improved customer centricity by implementing an automated user feedback process on Trustpilot. 🔸 Occasionally conducted QA & Testing of new features to ensure they meet the requirements.🔸 Created sales pipeline on CRM for the sales team to manage leads & deals more efficiently. 🔸 Improved customer engagement & retention rate by implementing release note strategy. 🔸 Prepared marketing strategy for Upskillable Silicon Valley Training which generated 32 applicants in 20 days.🔸 Managed concept-to-launch of Taqn campaign which generated 17 leads & 575 users in 50 days.

Dhaka, Bangladesh

Sensei is an award-winning global consultancy founded by Omar Khan and headquartered at UK. It helps organizations worldwide to deliver strategically significant results. I managed Corporate Sales and Lead Generation through digital marketing part of Sensei Bangladesh. Managed the Social accounts of the company too.

Bangladesh

Berger Paints Bangladesh Limited is a multinational and the largest paint company in Bangladesh. It holds almost 65% market share alone. 🔸 Led a team of 04 members, regularly guided & motivated them positively to achieve sales targets. 🔸 Produced KPI, salary sheet, performance evaluation & JD for my teammates. 🔸 Implemented sponsorship plan for “Pabna Textile Engineering College” & “Pabna Painters Association”. 🔸 Conducted 05 painter training sessions with almost 200 painters each time. 🔸 Conducted 02 workshops on product demonstration, product knowledge & new product introduction with LGED, PWD, Facility Engineers, and paint contractors. 🔸 Nurtured professional relationship with dealers, painters, engineers

Rooppur Nuclear Power Plant, Ishwardi

Taught English Language to Russian Nationals working at Rooppur Nuclear Power Plant.

Kakrail, Dhaka

🔸 Created wireframe & UX UI of Brainwave website. 🔸 Built a blog named “Whiteboard” that empowered students by publishing their own stories & getting to read articles on life hacks & self-development by successful professionals. 🔸 Managed social media marketing and positioned the company as the second-best coaching center. 🔸 Hosted 5 career counseling seminars where we invited successful personalities to guide & inspire undergrad students. 🔸 Conducted & designed recruitment process of teachers, office boy & clerk. 🔸 Prepared JD for the office staffs & evaluation process for the teachers.

Banani, Dhaka

Kolabagan

Mentors' was established in 1996 and is now recognized as one of the most reputed admission and standardized test preparation centers of Bangladesh.

Bachelor Of Business Administration (B.B.A.), Marketing, 3.04

Activities and Societies: 1. Team member of IBA Football Team. 2. Volunteer at IBA Communications Club.

Higher Secondary Certificate (Hsc), Science, 5.00

Activities and Societies: Captain of College Football Team, Hiking Society, Parliamentary Debate Club, Bangla Solo Acting, Bangla &.

Secondary School Certificate (Ssc), Science, 5.00

Received board scholarship in Jessore board.