Vision is the destination, strategy is the path and execution is a series of small daily steps along the way. My passion is to provide the leadership and navigation for such a journey.

Responsible for Sales (On Trade, Off Trade, Distribution Channels), Trade Marketing, Category Management, The Selling & Marketing of Distribution Brands (Diageo). Acting as the direct line to 6 managers (as interim 12) to establish corporate management related policies (in the Czech Republic) and to make decisions on major company issues. Full P&L responsibility, market leader on Czech spirits market with a 38% market share, 5bn czk revenues.Achieved double digit growth (EBITDA +12%, retail sales volume +18%, imported brands portfolio +25%) after many years of stagnation.

During my involvement in Slovakia, the Slovakian business demerged from the Czech Republic and became a company in its own entity. After the implementation of a new business model, there was a significant turnaround for the Slovakian business, in where performance improved substantially.Initiated the following:• Integrated two businesses after new portfolio acquisition.• Energized various business departments to ensure the smooth running of the company.• Restarted the core source of business, developed and introduced novelties.• Set priorities, scheduled workloads to meet targets.• Analyzed complex data and documents.• Developed a robust 5yr company strategy.• Developed and implemented a new portfolio strategy for SK after merging, Brand Strategies, Brand Management, Developed New Products and implemented Trade Marketing functions.• Created a marketing team to implement strategy & deliver on objectives.

• A planned career break• Executive MBA; focused on strategic management.• Combined education with the role of consultant.• Cooperated with a startup community and consequently, coached several startups.• Co-developed a Regional Innovation Strategy for the period 2014-2020 for the South Moravian Region (at JIC - The South Moravian Innovation Centre, which aims to promote enterprise skills development and the commercialization of research in the South Moravian Region).• Developed the regional marketing strategy at JIC.

• Member of the Board of Directors, a member of the team responsible for the Acquisition and Integration of three Czech brewing companies; Starobrno, a.s., Krušovice a.s. and Drinks Union a.s.• In 2011 - The company had a workforce of 900 employees, a 3.2bn czk revenue, no.3 position on the Czech beer market, which is The Country's largest FMCG profitpool.• Developed and implemented a long term portfolio strategy and vision for the newly formed Heineken Czech Republic company.• In charge of Brand Strategies and Campaigns for the entire portfolio of brands at Heineken Czech Republic.

Member of the Board of Directors; responsible for Sales (On Trade, Off Trade, WS), Marketing, Trade Marketing, PR, Distribution, Export and Company Strategy, top of the pyramid with an 8 man line structure, 1.4bn czk revenues, full P&L responsibility.• Integrated a complete business turnaround, profit grew from 0 to 180m czk; double digit annual revenue growth during a stagnated period.• Co-created a company strategy and implemented it to all aspects of the business.• Behind a complex driving restructure of the commercial organization, implemented new route to market.• Actively participated in the aquisition of a local brewery, led the integration process for a commercial part of the business.• In charge of the handover, implementation and further growth of the Heineken businesses in the Czech Republic (export and international brands portfolio), national retail and HORECA distribution.• Developed and implemented the Balanced Scorecard, KPIs house, MBO and pay for performance.• Harmonized commercial procedures with Heineken standards, developed and impemented the Value Chain Explorer, Wholesale and a Distribution Model, Channel Strategy and New Merchandising Standards.• Trained, managed and led a large team, provided discipline and performance feedback. Launched program My line manager is my coach.• Built direct distribution (from 20% to >70%), a complex portfolio of beer, softdrinks, wine and spirits, created call center for active sales.