Jiri Imrysek Email & Phone Number

Czechia

Europe

Vision is the destination, strategy is the path and execution is a series of small daily steps along the way. My passion is to provide the leadership and navigation for such a journey.

Europe

Česko

Brno

Praha

Responsible for Sales (On Trade, Off Trade, Distribution Channels), Trade Marketing, Category Management, The Selling & Marketing of Distribution Brands (Diageo). Acting as the direct line to 6 managers (as interim 12) to establish corporate management related policies (in the Czech Republic) and to make decisions on major company issues. Full P&L.

Bratislava, Slovakia

• During my involvement in Slovakia, the Slovakian business demerged from the Czech Republic and became a company in its own entity. After the implementation of a new business model, there was a significant turnaround.
• Integrated two businesses after new portfolio acquisition.
• Energized various business departments to ensure the smooth running of the company.
• Restarted the core source of business, developed and introduced novelties.
• Set priorities, scheduled workloads to meet targets.
• Analyzed complex data and documents.

• A planned career break
• Executive MBA; focused on strategic management.
• Combined education with the role of consultant.
• Cooperated with a startup community and consequently, coached several startups.
• Co-developed a Regional Innovation Strategy for the period 2014-2020 for the South Moravian Region (at JIC - The South Moravian Innovation Centre, which aims to promote enterprise skills development and the.
• Developed the regional marketing strategy at JIC.

Praha, Krušovice, Brno

• Member of the Board of Directors, a member of the team responsible for the Acquisition and Integration of three Czech brewing companies; Starobrno, a.s., Krušovice a.s. and Drinks Union a.s.
• In 2011 - The company had a workforce of 900 employees, a 3.2bn czk revenue, no.3 position on the Czech beer market, which is The Country's largest FMCG profitpool.
• Developed and implemented a long term portfolio strategy and vision for the newly formed Heineken Czech Republic company.
• In charge of Brand Strategies and Campaigns for the entire portfolio of brands at Heineken Czech Republic.

• Member of the Board of Directors; responsible for Sales (On Trade, Off Trade, WS), Marketing, Trade Marketing, PR, Distribution, Export and Company Strategy, top of the pyramid with an 8 man line structure, 1.4bn czk.
• Integrated a complete business turnaround, profit grew from 0 to 180m czk; double digit annual revenue growth during a stagnated period.
• Co-created a company strategy and implemented it to all aspects of the business.
• Behind a complex driving restructure of the commercial organization, implemented new route to market.
• Actively participated in the aquisition of a local brewery, led the integration process for a commercial part of the business.
• In charge of the handover, implementation and further growth of the Heineken businesses in the Czech Republic (export and international brands portfolio), national retail and HORECA distribution.

Brno/Praha

Cms, Mba Senior Executive Ntu, Business Management

Education record

Zertifikat, General Management Programm Für Leitende Führungskräfte Der Bbag, Business Management

Linz, Austria

Education record

Activities and Societies: Marketing, Corporate Finance

Ing.

Activities and Societies: PhD. not finished