• Strategized marketing plans from ideation to execution, for various B2B and B2C businesses resulting increase in traffic and sales.• Implemented an analytic reporting system documenting KPIs across multiple channels, which helped to identify areas for improvement and optimize marketing campaigns.• Developed and managed social media content calendars and social platforms, which resulted in a 135% increase in engagement and a 43% increase in followers.•Built email lists and sent all external communications to segmented audiences, •Created paid digital ad campaigns • Performed competitive research to stay informed about industry trends and the market, which helped to develop and execute effective marketing strategies.

•Strategized digital marketing plans from ideation to execution, for various businesses of all sizes resulting increase in traffic and sales. • Implemented an analytic reporting system documenting KPIs across multiple channels, which helped to identify areas for improvement and optimize marketing campaigns. • Developed and managed social media content calendars and social platforms, which resulted in a 135% increase in engagement and a 43% increase in followers. • Built email lists and sent all external communications to segmented audiences, • Performed competitive research to stay informed about industry trends and the market, which helped to develop and execute effective marketing strategies.

• End-to-end content creation and planning from content strategy, keyword research & SEO through to execution and implementation, including: researching, conceptualizing, and composing innovative content that supports marketing strategies and creative briefs • Overseeing the SEO and Content Strategy, playing a pivotal role in collaborating with internal and external teams to develop and execute the SEO and content plan. • SEO-optimized content to drive high-value, relevant traffic to client's websites to attract, engage, and convert potential customers. • Created, planned, and coordinated social media strategies and posts across various channels. • Provided feedback and insights to the wider team to improve product and business initiatives.

• Ran the agency’s most profitable division with responsibility for growing the media offering, identifying and generating new business opportunities whilst driving the agency’s digital strategy to expand revenue streams. • Key focus of the role was to engage and educate senior stakeholders on changes to the media landscape, market segments, emerging trends and new technology and inspiring them to innovate using digital

• Generated $5 million in online sales within the first two months of launching a newly revamped ecommerce operation.• Successfully executed Facebook ad campaigns that resulted in increased sales and visibility.• Successfully relaunched the clothing brand Barkha Lawn and Bathik Lawn with an updated and refreshed image.• Coordinated with information architecture, branding/marketing, performance, and functionality efforts to positively impact ecommerce efforts.•Optimized the website to improve user experience and website functionality with the underlying goal of increasing conversions.•Planned and executed occasion-based, as well as seasonal collection launch digital campaigns.•Improved website organic traffic with SEO.

• Identifies 10x keywords that drive 300% more traffic.• Writes persuasive calls-to-action that convert 20% more visitors.• SEO-optimized content for blogs, websites, and social media accounts.•Develops 10+ link building strategies to improve search engine ranking.

I helped small business owners and enterprise businesses improve their search engine visibility.