Sajjad Ahmed Email & Phone Number

Riyadh, Sa

Riyadh, Saudi Arabia

Al Rajhi BankAt Al Rajhi Bank in Saudi Arabia, I’m improving digital experiences for Mortgages, Personal Finance, and Insurance products. So far, my work has led to a 20% increase in user satisfaction and a 15% boost in retention. By simplifying product flows and tailoring designs to meet business goals, I’ve also helped achieve a 25% jump in conversion rates, creating a smoother, more user-friendly experience for our customers.Emkan FinanceI redesigned the personal finance journey, working closely with digital and business teams to streamline the process, boost conversion rates, and enhance the overall user experience.Alrajhi TakafulI partnered with the business team to enhance 12 insurance products, pinpointing key drop-off points and implementing new features to improve product sales and user satisfaction. Through targeted UX refinements and ongoing analysis, I delivered a smoother, more engaging experience that aligned with business goals and strengthened overall customer retention.

Dubai, United Arab Emirates

I designed digital solutions for over 10 major GCC banks including HSBC, KFH Kuwait, KFH Bahrain, Al Baraka, Mashreq, JS Bank, Zand and various digital banks in the Middle East. I also built a powerhouse design team of 6 from the ground up. I designed five design systems, including two bilingual systems, and delivered over 10 successful design pitches for product acquisitions. Additionally, I spearheaded the creation of two in-house products, Crediflo and Spire Engage.Kuwait Finance House-Kuwait: Led the design of a UAE-based digitally transformed banking experience for corporate customers, collaborating on over 1,000 services. Developed a comprehensive design system for one of the world's largest Islamic banks.Spire Ingage - PFM: Designed a personalized financial management experience for over 50,000 users in the GCC region. Enhanced user engagement by 75% and improved financial goal attainment by 60% through tailored insights and custom budget features.Kuwait Finance House-Bahrain: Redesigned over 100 mobile and web services for retail customers. Developed a bilingual design system, achieving a 90% satisfaction rate through meticulous user research and iterative improvements.Vision Bank: Designed a comprehensive user journey for a new banking institution in Abu Dhabi, optimizing processes for an advanced digital banking platform.Mashreq Bank: Enhanced corporate onboarding by designing user-centric interfaces and straightforward navigation, resulting in a seamless and inviting experience for corporate clients.

Designed over 50 digital solutions that helped business owners achieve their product goals. Collaborated with leading Fortune 500 brands and startups to drive impact through innovation.

As a Design Mentor, I help to contribute my time to share my experience and coach fellow designers on their portfolios and career development.

I led end-to-end design processes that resulted in a 50% increase in revenue and transformed the company’s design culture, boosting employee efficiency by 90%. Overseeing the delivery of more than 10 products in a fast-paced environment, I partnered with top organizations including the Bill & Melinda Gates Foundation, UNDP, Jazz, Telenor, HBL, the Government of Pakistan, and MobileLive.We have helped clients create user-centered products, services, and experiences in fields ranging from financial inclusion, healthcare, and agriculture, to remote banking and digital multimedia distribution.

London, England, United Kingdom

I designed 6 healthcare solutions for NHS England, impacting millions of users, and built a team from scratch while introducing design sprints to enhance our workflow. I facilitated over 10 design sprints, significantly improving product-market fit, and conducted more than 60 interviews and 30 usability tests to refine our solutions. Among my notable achievements, I created Dr. iQ, which reached 1 million downloads in its first year, and redesigned 38 NHS surgery websites, benefiting 500,000 patients.Dr. iQ:Designed a digital platform to enable patients and GPs to communicate and prescribe remotely by introducing the Audio/Video appointments, online consultation, and instant message features. Devised an App for both patients and GPs while Web Dashboard specifically for GPs to reduce the workload and ease the patient management.EZ Analytics:Designed and enhanced the entire digital experience of analytics management of NHS CCGs records by integrating the Power BI tool. EZ WEB:Evolved 38 NHS surgery website designs by empowering its patients through an enhanced patient registration process, several online consultation pathways including self-help, patient navigation to the relevant clinician or service and medication requests.EZ NAV:Designed a web-based tool to enable surgery reception staff to navigate patients to the right care by clinically validated step by step protocols.

Abbottabad, Pakistan

I have lived variant learning and leadership experiences ranging from a Product’s need analysis, Designing, Development to Deployment and getting the real-time feedback of the product from users to evaluate the impact made within society.Universal TV Remote Control:Designed a ubiquitous digital remote experience to transform a conventional Smart TV controller to a Universal IR controller to diminish the use of certain TV controllers being used by 80 million-plus users in over 100 countries.The Blood Community:Designed a unique blood donation app containing all blood donors and their groups in one's vicinity to be accessed instantly.Auto Silence Prayer's App:Designed a digital experience for Muslims to offer their prayers in an attentive way as the app auto-silences during prayer timings.KPK - Digital Youth Summit App:Designed an event app for Digital Youth Summit to inform and update the participants about the event speaker and workshop time and venues.

Lahore, Pakistan

I started my career from TriumF Media as a Design Intern where I got the chance to enterprise firm’s Social Media Marketing and Product Branding along exploring Motion Graphics and Videos.

Islamabad, Pakistan

Product Design is our obsession. We partner with visionary companies & startups to design, engineer, prototype and manufacture extraordinary products across all industries such as medical, business, consumer, transport, sports, mining, and defense.