-1 to 0 journey | Building the AI for people who are obsessed with their health.

summer school’ 24- built passion for applied AI- started content creation on IG- let go of the scarcity mindset- met the most curious minds in SF

- led a global team of marketing to rebrand Aarki- Did ChinaJoy, G-Star Korea & PGConnect London- 2x prospects pipelinestopped enjoying it after doing it for 8 years

Category generation for passive smartphone surfaces in North America: Android Lock Screen and Home ScreenKRAs:1. PMF validation & brand positioning2. Telco & OEM partnerships GTM3. Omnichannel product launch4. PR & Sales enablement

Countrywide launch for India's first 'Tap n Pay' app enabling small businesses, gig economy and last mile delivery force to accept card payments on their phones. #AbHarMobileCardMachine. The launch involved brand identity, positioning, GTM strategy, media partnerships and event-led launch campaign.- Activation campaign for 'Pay Later' (retail, mid-market and enterprise merchants)- Partner marketing with OEMs and banks to amplify POS discovery.- Revamp merchant onboarding, training and in-store merchandising.- Merchant ethno study and brand heath analysis during Covid-19

Led growth marketing initiatives & 360° digital marketing across 3 different media platforms: business, tech & lifestyle. Helped the company grow 4x under 10 months by successfully mapping reader journey to AAARR funnel and automating marketing function.

Worked with brands like: Vivo Smartphones, Times Internet, iDiva, BuzzFeed, Shamoor and Inc42 Media- Metrics driven social media marketing, BTL activation, competition research, influencer marketing, PR and SEO-rich content

- Assisted Mrs. Swati Mahajan, the author of 'The Contemporary Economics'.- Wrote and edited 100+ articles for the book and got acknowledged for the same.