As a Senior Digital Marketing Manager, I handle PPC and web tracking team and leverage data-driven insights to optimise online marketing strategies for various digital channels, including Meta Ads, Google Ads, LinkedIn Ads, Google Analytics, Hubspot, LeadSqaured, and Shopify. I have a Bachelor of Business Administration degree in Marketing from Galgotias University and multiple Google certifications in Analytics and Data Studio.I have successfully executed and managed digital marketing campaigns for a diverse range of clients with monthly advertising budgets exceeding 1 crore, resulting in significant growth and enhanced ROI. Some of the esteemed brands I have worked with are The CAI Store, Stoa School, Solar Square, Sri Krishna Jewellers, Kaya Clinic, SkinQ, Shaye, Frido, Me n Moms, Man Matters, and many others. I am passionate and results-driven, and I constantly analyse campaign performance metrics, identify trends, and implement targeted strategies to enhance overall performance and ROI. My goal is to drive increased website traffic, e-commerce sales, in-store traffic, lead generation, and brand visibility for my clients.