SEO,Affiliate Marketing,PPC,Social Media Marketing

Responsibilities:1.Recruiting, training and managing a team of SEO and Content Development professionals2.Planning and implementing Search Marketing strategies including SEO (on-page & off-page), SEM and Social Media Marketing strategies3.Developing and implementing Search Marketing plans for various clients4.Conducting competitive market research for each client to identify opportunities for increasing their online visibility5.Suggesting additional content optimization strategies for clients in areas such as blogs, images, videos, etc.6.Devising a plan to build and grow a blog network of 150 blogs

Responsibilities:On-page Optimization:1.Devising and implementing SEO strategies for large eCommerce websites with more than 10,000 products2.Conducting regular optimization of on-page content on various product pages3.Auditing title tags and meta data on a regular basis for search engine optimization compliance4.Working with the development team to analyze site code and provide recommendations based on SEO best practices5.Conducting on-page marketing activities to increase conversion rate such as identifying seasonal promotional opportunities; maintaining banners on the site and changing them periodically to promote different offers/products; and maintaining rebate, clearance and special offers pages and updating them regularly6.Conducting on-going competitive market analysisOff-page Optimization:1.Procuring quality inbound links from blogs, forums and other relevant, content-specific sites2.Creating content (articles, press releases, etc.) to submit to various platforms/sites3.Making appropriate comments on relevant, do-follow blog sites to procure backlinks4.Generating and submitting product feeds to various shopping engines5.Exploring new online resources for generating backlinks6.Maintaining a company blog7.Leveraging Web 2.0 sites/platforms to publish content with links back to our sites8.Incorporating social media optimization to augment the traditional SEO activitiesEmail Marketing:1.Maintaining a list of opt-in email addresses and leads2.Writing an action-oriented, compelling emails to promote various products and brands3.Researching for ideas for deals and offers exclusively for subscribers and Sending emails twice a month4.Sending emails a week before special days and holidaysMonitoring click-through and conversion rates using Google Analytics

Responsibilities:1.Planning and implementing powerful link building strategies to increase each client's link popularity and gain visibility on major search engines2.Develop and implement Social Media strategies for clients3.Conducting competitive market research for clients to identify opportunities for increasing his online visibility4.Suggesting additional content optimization strategies for clients in areas such as blogs, images, videos, etc.

Responsibilities:1.Planning and implementing Digital Marketing plans, traffic forecasts, and budgeting for three of the major clients including a B2B Marketplace, a Social Media platform for professionals and a video competition portal2.Develop and implement Social Media strategies .3.Conducting competitive market research for clients to identify opportunities for increasing her online visibility4.Suggesting additional content optimization strategies for clients in areas such as blogs, images, videos, etc.