Senior Consultant
CurrentImplementation and daily execution of Salesforce Marketing Cloud for different clients:- Automation Studio: Segment and data refinement. Automate technical processes.- Datorama reports: KPIs measurement and schedule daily reports.- Journey Builder: Proper campaign strategy development and configuration (multichannel and integrated activities).- Email Studio: Dynamic content and personalization strings.- Advertising Studio: Activation of the social account and creation of audiences.- Other modules: Analytics Builder, Audience Builder, Mobile Studio…