Key Responsibilities• Responsible for building and launching the agency’s analytics, measurement and media buying services across three US offices including building and managing team of analysts and media buyers• Led investment in data, analytics, activation and measurement technologies to support new services• Advised clients, including Comcast, AARP and The Capital Group, on how to apply data science on top of first party marketing data to address complex marketing… Show more Key Responsibilities• Responsible for building and launching the agency’s analytics, measurement and media buying services across three US offices including building and managing team of analysts and media buyers• Led investment in data, analytics, activation and measurement technologies to support new services• Advised clients, including Comcast, AARP and The Capital Group, on how to apply data science on top of first party marketing data to address complex marketing challengesAchievements • Drove over $1M of billings from new capabilities and services within first year of employment• Improved email and push engagement rates by 40% for a financial services client by developing multi-variate models in Python to optimize copy• Drove 30% lift in direct digital engagement by developing and activating against an attitudinal and behavioral audience segmentation model for one of the largest US non-profit organizations• Reduced FTE hours by 30% across accounts by introducing new processes and products Show less

Key Responsibilities• Led interdisciplinary team of 15 marketing analysts, data strategists, data engineers and statisticians to develop internal analytics products and services that improve the effectiveness of omni-channel advertising • Advised clients including Lowes, Luxottica, Eli Lilly, Hertz and Fed Ex on marketing analytics topics such as measurement plans, digital attribution, media mix modeling and data managementAchievements • Increased analytics department… Show more Key Responsibilities• Led interdisciplinary team of 15 marketing analysts, data strategists, data engineers and statisticians to develop internal analytics products and services that improve the effectiveness of omni-channel advertising • Advised clients including Lowes, Luxottica, Eli Lilly, Hertz and Fed Ex on marketing analytics topics such as measurement plans, digital attribution, media mix modeling and data managementAchievements • Increased analytics department revenue by 80% by offering new advanced analytics services including CPA scenario models and audience bid strategies based on “CLV look-a-likes”• Drove 20% improvement in team productivity by securing investment and deploying consistent statistical analysis and data warehousing tools to replace manual and ad hoc approaches• Scaled team from 7 FTEs to 15 to support increased demand for analytical products and services Show less

Key Responsibilities• Responsible for shipping new products and enhancing features within the core Crossix data PaaS• Managed product delivery across team of statisticians, designers and engineers in the US and Israel• Conducted user research with customers including pharma marketers, publishers and data analysts• Authored and published white papers based on unique insights derived from Crossix data• Consulted and advised pharma clients on media effectiveness and targeting… Show more Key Responsibilities• Responsible for shipping new products and enhancing features within the core Crossix data PaaS• Managed product delivery across team of statisticians, designers and engineers in the US and Israel• Conducted user research with customers including pharma marketers, publishers and data analysts• Authored and published white papers based on unique insights derived from Crossix data• Consulted and advised pharma clients on media effectiveness and targeting strategies Achievements • Developed, shipped and optimized multiple successful products that are still in use including Prime Segments, Reach Segments, Omni-channel Boost (DIFA), and Crossix TV• Grew Crossix from 10 employees to over 25 over two years by developing a codified approach to training and education on Rx data analysis, Crossix products, and HIPAA data privacy Show less

Designed, managed execution of, and analyzed qualitative and quantitative market research to advise private and public sector clients on communication strategy.• Successfully elected Michael Bloomberg to a third term as mayor of NYC by designing an online television ad testing and scoring methodology• Launched a yogurt shots product in Europe by identifying target consumers, effective media channels and optimal messaging through market research analysis• Advised an American… Show more Designed, managed execution of, and analyzed qualitative and quantitative market research to advise private and public sector clients on communication strategy.• Successfully elected Michael Bloomberg to a third term as mayor of NYC by designing an online television ad testing and scoring methodology• Launched a yogurt shots product in Europe by identifying target consumers, effective media channels and optimal messaging through market research analysis• Advised an American healthcare company seeking expansion in Canada by interviewing KOLs in government and healthcare Show less