Host of the Applied Intelligence Podcast. Conversations about People, Technology, and Getting Stuff Done.

The MACH Alliance is a non-profit organisation that advocates for an open and best-of-breed enterprise technology ecosystem that is Microservices based, API-first, Cloud-native SaaS and Headless (MACH).

Wholesum is a global investment fund dedicated to both financial returns and societal progress. With a focus on small businesses and microfinance, our focus is to generate profits and make a meaningful impact on local communities.

Complex issues require complex solutions. The Ahamed Family Office uses a broad range oftools, including philanthropy, venture investing, partnerships, and art, to spur measurable, lasting change.

- Leading the Performance Marketing team for the Infant Nutrition business unit for North America.- Developing industry-leading CPG to Retailer Data Clean Room (AMC) practice in-house. - Managing multiple delivery teams that manage end-to-end Content, Social and Commerce Experiences for the Omni Shopper

In response to the worldwide pandemic, which had a significant impact on eCommerce, I successfully scaled new business opportunities throughout five major global hubs - NA, EU, LATAM, ASEAN, and India. As the way consumers shopped changed, I led a 60+ global team and introduced a number of growth acceleration initiatives simultaneous across the organization. • Increased incremental revenue growth xxx% in six months, improving on-time technical delivery threefold, by establishing technical delivery centres, ultimately powering DTC eCommerce.• Teamed with technology partners (Shopify, Salesforce, SAP) to deliver cost-effective solutions, aligning marketing, supply chain, and financial functions with technological requirements.• Grew NPS by over five points post-implementation of personalization (handwritten thank you notes via robot/real pen) and embedment of consumer wow touchpoints, enhancing the overall customer journey.

I was hand-selected by the senior leadership team to transform our DTC eCommerce BU in New Jersey. I began by evaluating existing operations, devising strategies, and securing the adoption of much-needed change. As a result, I drove performance and rapid business growth in under a year. Part of my strategy included developing a comprehensive workflow and digital marketing automation roadmap based on my evaluation of products, costs, talents/resources, and our customer base. Next, I built a 30+ member team comprised of in-house tech development, UX/UI, BI, supply chain, and customer service agents. Lastly, I prioritized the user journey across all touchpoints, integrating a multi-functional strategy centred on UX, technology, data/analytics, supply chain, and customer service.• Grew eCommerce channels throughout the US and Canada, doubling eCommerce revenues within 12-months and earning recognition for the highest contribution to brand growth.• Stimulated xx% growth and +xxxbps increase in profitability, exceeding the target by +xxxbps. while boosting supply chain performance and onsite conversions.• Assumed ownership of P&L, fulfilling KPIs that were measured by Net Revenue and BU operating profit.• Positioned my team to achieve milestones and goals by leading with transparency, instilling accountability, and harnessing power by reorganizing teams into separate, dedicated units as needed.

I led several transitions throughout the EU region, first implementing a global operating model and then digitizing our marketing efforts. As a result, we launched DTC in brand websites across six-markets and rolled out a data and analytics-driven optimization program complete with innovative marketing campaigns and media plans. In addition, I supplemented digital channels and product development initiatives with a CRM strategy. With a 10-member multidiscipline team under my direction, we achieved all targets in the areas of acquisition/retention marketing, conversion rate optimization, and the technical product management of our eCommerce technology stack. • Drove incremental revenue US$x.xM in 18-months by executing DTC eCommerce across seven new revenue channels (markets).• Bolstered year-two profits by US$x.xM, post-DTC startup within existing portfolio comprised of Durex, Scholl, and Enfamil brands.• Improved ROI, resulting in a xxx% spike in our eCommerce conversion rate over 12-months, by creating a digital optimization culture, strategic partners, and technology stack.• Captured xxxk+ first-party data contacts through eCommerce sites and multi-channel promotions, part of a successful data acquisition and KPI matrix.

As a commercial lead, I administered the startup partnership program which fortified partnerships with R&D, streamlining the coordination of co-created workshops. Additionally, I gathered critical insights from eCommerce, media, eCRM, and various streams, synthesizing key customer data used to target and convert prospects into customers. In my capacity as a member of the eBusiness function, I penetrated the EU and NA regions with D2C models. • Facilitated $xxxM+ in annual revenues for the NA business by negotiating a new DTC venture with an eCommerce distributor (Pharmapacks) in the US, which Reckitt later invested in.

Part of the Global Sales Strategy function (internal management consultancy), was responsible for developing global eCommerce strategy and implementation plan across top 30 markets in all online channels (marketplaces, pure players, Amazon & Direct to Consumer). - Coordinating roll out of D2C ecommerce websites across lead markets across North America, Europe and Australia- Setting cross functional go to market & operational model for strategic brands

- Managed business relationships with key wholesale customers; Sigma, Symbion & API

StartupBus is a global community accelerator in the form of a hyper competitive 3 day business hackathon event. We have a global member base of over 1,500 passionate and devoted hipsters (designers), hackers (coders) and hustlers (networkers).I led the 2015 Australian competition as the "Conductor" of the bus, which involved organising, mentoring and gaining sponsorship for the event.

Investor and partner in a fast-growing Western Sydney based strata property management agency. MetroStrata specialises in the management of large residential, commercial and mixed use strata buildings with a 5+ year client retention rate of over 97%.

Advisory Board Member for the Transformative Leadership Program at the Lubin School of Business. Specialising in digital transformation and creating value in emerging technologies, business models, partnerships and ventures.

One Young World is the premier global forum for young people of leadership caliber. Rooted in the reality of common humanity and the shared existence of all peoples, OYW aims to connect and bring together the youngest, brightest, and best to ensure that their concerns, opinions and solutions are heard. The 2010 Inaugural Summit drew 823 young leaders from 112 countries. Plenary sessions focused on key resolutions based upon the world’s most pressing issues: environment, global health, media, leadership, interfaith dialogue, and global business. Counsellors such as Kofi Annan, Bob Geldof, Muhammad Yunus, Desmond Tutu, President Bill Clinton, John Kerry, and Wyclef Jean facilitated debate and dialogue between delegates and a global audience.

Together, with my partner, I raised seed capital and founded a startup that produces custom-designed 3D printed glasses that are fitted to a person’s face utilizing augmented reality via a laptop webcam. Now the sole proprietor of the business, which we launched on StartBus Pacific, I mentor and coach new startups on the commercial (P&L) and marketing aspects of running a company on a pro-bono basis.