Imtiaz Hasan Email & Phone Number

• Managed development of high impact, engaging marketing presentations demonstrating product strengths.• Manage marketing campaigns and promotions: design, development, implementation and reporting.• Planned, implemented and managed all tradeshows and convention events nationwide – from start to finish, including budgeting, forecasting, and analysis and reporting.• Managed marketing strategies for both B2B and B2C, resulting in 30% increase in revenue growth.• Coordinated with multiple departments to establish annual business plan, and a company goal plan with a sales team of over 120 reps.• Manage various marketing teams – tradeshow team, digital marketing team, sales support team, consumer marketing team, and retail marketing team.• Developed comprehensive sales support system for revenue enhancement – marketing and digital tools for sales team, customer support for the sales team.• Managed content development for brand awareness and sales, including digital media, public relations, commercials, prints, catalogs, product placement, influencer marketing, referral marketing.• Planned, implemented and managed digital marketing strategy including website, social media, online consumer sales• Introduced, implemented and managed live virtual product showings and sales presentations during pandemic to keep the business rolling.• Provided marketing and content support to sister companies located worldwide – UK, Germany, Hong Kong, Korea• Managed sales and marketing analysis and reporting systems for business development.

Santa Fe Springs, Ca

• 15+ years at the same company. Promoted from Marketing Assistant to Marketing Manager• Developed marketing and sales presentations• Managed marketing campaigns and promotions: design, development and implementation• Managed external vendors for booth and graphics design ensuring alignment with corporate branding and marketing strategy• Planned, implemented and attended several national, regional and state events and trade conventions• Worked with multiple departments to establish business goals for sales and events• Developed marketing plan: budgeting, planning, coordinating and developing media schedule and advertising production• Managed marketing programs, promotions and pricing to drive revenue.• Develop marketing strategies: Direct marketing, e-marketing, promotions and campaigns, events and tradeshows • Introduced the company at major tradeshows, With best results of 25% increase in brand awareness and 15% increase in customer base per show• Planned and successfully executed all phases from pre-convention to move-in and move-out, and post-convention follow-up generating leads, from small or large tradeshows/events• Devised collaterals and communication materials: corporate and consumer.• Supervised a three person marketing team for strategy, planning and design, and lead a five person sales team for business development• Account maintenance, new business development & sales support using CRM tools

Santa Fe Springs, Ca

Pasadena, California, United States

• Marketing Communications, Corporate Portfolio Creation, Developing Sales Leads• Presented clients with various marcom solutions based on their portfolio requirements and budget• Helped develop communication strategies and marketing programs for clients such as Dole Food Corp, Mercury General, Downey Financials, Parsons Engineering, Arden Realty and Bank of the West.• Conducted marketing research for clients

Product Engineering - Developing designs and specs for various air-conditioning units.

Master Of Business Administration - Mba, Marketing/Marketing Management, General

Bachelor Of Engineering - Be, Mechanical Engineering