"A Maze Venture," a cutting-edge mar-tech company. Our mission is to provide innovative solutions for navigating the complex marketing landscape. Through a data-driven approach and unwavering support, we help businesses achieve their marketing objectives. Our products, Reachable and Spinable lead the charge. Reachable: Our ad tech powerhouse features advanced targeting algorithms, data-driven strategies, and local SSP, DSP & Rich Media creative solutions all under one roof, enabling you to elevate your advertising campaigns. Spinable: Bid farewell to static product images! Spinable offers 360-degree product photography solutions, immersing your customers in rich, detailed experiences for your e-commerce platform and your social media.

As a Head of Business Operations in Purple Patch, I use to manage business development, strategy and design teams ensuring sustainable business growth and successful delivery of all managed campaigns. I also managed the publisher's management team to ensure quality ad inventory and meaningful partnerships among the local online publishers. I was involved in analyzing campaign performance data and provide optimization recommendations to ensure client satisfaction, renewal, and overall commercial growth. I was coordinated with sales, technical team, and external clients to ensure campaigns are successfully launched and meet the client’s goal.

Responsibility• Managing digital advertisement and analytics team • Managing ad operation team• Responsible for creating digital advertisement strategy • Responsible for preparing digital marketing strategy with digital marketing strategy team • Managing client’s digital advertisement budget to maximizing ROI• Preparing, optimizing, reporting and analyzing the marketing campaigns• Leading sales and execution of programmatic ads• Leverage digital advertisement campaigns from kick off to execution• Provide strategic advice and help companies to get the best ROI on their businesses advertising investment• Working closely with agents, brands, ad networks, ad servers and data providers• Responsible for creating digital media analytics • Responsible for existing and new digital media tools that can leverage digital marketing as a whole