Tracey Lloyd Everett, Mba Email & Phone Number

Greater New York City Area

Wrote consumer healthcare content for Maimonides Hospital Center. Wrote researched consumer mental health content for Monarch.com. Wrote weekly mental health news feature for MadameNoire.comWrote B2B articles directed at small businesses. Topic areas include finance, HR management, franchising, social media, online marketing.Essay bylines include The Washington Post, Shondaland, Cosmopolitan, Narratively and Ravishly.

- Write blog posts for company consumer blog - Collaborate with sales team to create B2B materials for multiple customer segments - Design and compose video scripts for internal and external stakeholders - Serve as copy and development editor for executive communications

Greater New York City Area

Lead cross-channel marketing strategy and execution for certified home health care agency, hospice care and private pay businesses; supervised websites, digital and social media presence for provider and health plan businesses.

Greater New York City Area

Manage cross-channel branding and marketing strategy for certified home health care agency.Devised business-to-business and direct-to-patient marketing and sales strategy for personal and non-personal communications to decision-makers in the home health care and hospice care patient referral process.Consolidated digital advertising strategy and spend across Provider Services business units. Implemented behavioral targeting resulted in 16% increase in CPR year to date Wrote, edited and created database list B2B acquisition and retention program which grew physician channel referrals by 15% YOY. Wrote copy for sell sheets and direct mail letters for physician sales channel.Researched and wrote consumer brochures, letters and website content for Hospice and Palliative Care and Rehabilitation Therapy programs.Operationalize corporate enterprise strategy across 7 regions across New York City metropolitan area.

Managed day-to-day business operations for Haircolor and Styling categories, which represent 32% of division net sales. Gained additional responsibility for Styling in February 2008; 2 categories represent $36 Million in net sales and encompass products across 7 brands.Completed business planning process for 2007 - 2009. Presented national plans to L'Oreal management and external sales force. Determined budget allocation for media, promotions, internet and display production. Lead creative development process for displays, point-of-purchase, sell sheets, merchandising and sales presentations. Served as U.S. Marketing liaison to Field Sales Team. Presented new product offerings to buyers across 5 distribution channels. Used product distribution information to develop SKU priority list for 4 brands in Haircolor category. Recommendations resulted in 1-point increase in profitability across Haircolor, and over $500M in gross revenue. Successfully executed U.S. launch for 2007 - 2009 new product introductions in Haircolor.Partnered with Global Marketing to determine positioning and consumer benefits for 2009 haircolor brand launch. Managed media planning, promotions development, and forecasting for 5 shade variations. Lead initiative to develop partnership with Drug channel for 2009 new product. Worked with cross-functional team to expedite production to meet retailer deadlines. Executed exclusive distribution in Walgreens for Q1 2009, supported with advertising, trade spend and direct-to-consumer promotions. Program being replicated across 2009 product launches.

Initiate long-term strategic plan to expand Mitchum brand into multiple product categories.Analyze research from focus groups, interviews, and quantitative market studies to identify consumer needs within the category. Create new product positioning statements and product benefits for use in multiple consumer research projects.Collaborate with R&D, Manufacturing and Engineering personnel to determine technical capability of implementing new product ideas. Oversee innovation and brainstorming exercises with external agencies and cross-functional partners. Lead cross-functional project team through launch of 2006 & 2007 new products, to deliver 10% growth to Revlon Antiperspirant-Deodorant category.Successfully launched Sensitive Skin Clear Gels in Spring 2006. Initiated cost-reduction measure to increase product contribution on 2-SKU line; new packaging component reduced COGS by 5%. Change expanded to entire Mitchum Clear Gels products.Devise go-to-market strategy encompassing advertising, PR, consumer promotions, pricing and targeted media placement. Evaluate and direct creative execution for packaging graphics, advertising, and fragrance development with external vendors.

Successfully launched SPLENDA® Sugar Blend for Baking, the first line extension for the #1 brand in no-calorie sweetener category. Built volumetric forecast for first 3 years of product lifecycle using trial/repeat data, product distribution and syndicated consumption data. Managed brand P&L statement, monthly sales forecasting, $10MM marketing budget.Developed and implemented 360 marketing plan for new product launch. Briefed external agencies on key product attributes and communication points. Collaborated with Customer Marketing and Sales Directors to build frequent shopper card direct mail program to build product awareness and trial. Executed first integrated CRM plan to acquire new consumers and build loyalty among existing consumers. Developed acquisition plan to encourage opt-in to e-mail newsletter. Identified online media partnerships that resulted in a 400% increase in loyalty database over previous year. Implemented website redesign and online media program which increased purchase intent of web visitors by 30%. Program success lead to $2 million increase in direct-to-consumer media budget.

Managed operations, accounting, revenue and human resources for Westwood Center, which represented over $4MM in net revenue. Hired, managed and trained full- and part-time staff of 15. During 2000, increased net revenue by 19% and increased net income by 55%.Successfully built relationships with administrators throughout all levels of LA educational system. Presented SAT course overview to parents at 10 high schools. Collaborated with elementary and college guidance counselors to bring test preparation and elementary education courses on school campuses. Overall plan brought over $10,000 in revenue to Westwood Center.SAT, GRE and GMAT Instructor/Student AdvisorLead teacher development and coordination of in-school SAT program throughout the Los Angeles Unified School District and surrounding areas. Taught SAT and classes at multiple centers in greater LA. Provided private tutoring and admissions counseling.Processed accounts receivable transactions for Westwood Center, successfully recovering about $5,000 student debt. Promoted to Associate Manager after 3 months of full-time

Mba

Activities and Societies: Black and Latino MBA Organization, Marketing Club, NET Impact Club

Bachelor Of Arts - Ba, English Language And Literature, General