Tracey Lloyd Everett, Mba Email & Phone Number

Greater New York City Area

Wrote consumer healthcare content for Maimonides Hospital Center. Wrote researched consumer mental health content for Monarch.com. Wrote weekly mental health news feature for MadameNoire.comWrote B2B articles directed at small businesses. Topic areas include finance, HR management, franchising, social media, online marketing.Essay bylines include The.

- Write blog posts for company consumer blog - Collaborate with sales team to create B2B materials for multiple customer segments - Design and compose video scripts for internal and external stakeholders - Serve as copy and development editor for executive communications

Greater New York City Area

Lead cross-channel marketing strategy and execution for certified home health care agency, hospice care and private pay businesses; supervised websites, digital and social media presence for provider and health plan businesses.

Greater New York City Area

Manage cross-channel branding and marketing strategy for certified home health care agency.Devised business-to-business and direct-to-patient marketing and sales strategy for personal and non-personal communications to decision-makers in the home health care and hospice care patient referral process.Consolidated digital advertising strategy and spend.

Managed day-to-day business operations for Haircolor and Styling categories, which represent 32% of division net sales. Gained additional responsibility for Styling in February 2008; 2 categories represent $36 Million in net sales and encompass products across 7 brands.Completed business planning process for 2007 - 2009. Presented national plans to L'Oreal.

Initiate long-term strategic plan to expand Mitchum brand into multiple product categories.Analyze research from focus groups, interviews, and quantitative market studies to identify consumer needs within the category. Create new product positioning statements and product benefits for use in multiple consumer research projects.Collaborate with R&D.

Successfully launched SPLENDA® Sugar Blend for Baking, the first line extension for the #1 brand in no-calorie sweetener category. Built volumetric forecast for first 3 years of product lifecycle using trial/repeat data, product distribution and syndicated consumption data. Managed brand P&L statement, monthly sales forecasting, $10MM marketing.

Managed operations, accounting, revenue and human resources for Westwood Center, which represented over $4MM in net revenue. Hired, managed and trained full- and part-time staff of 15. During 2000, increased net revenue by 19% and increased net income by 55%.Successfully built relationships with administrators throughout all levels of LA educational.

Mba

Activities and Societies: Black and Latino MBA Organization, Marketing Club, NET Impact Club

Bachelor Of Arts - Ba, English Language And Literature, General