Digital marketing with expertise in top domains like search engine optimization, social media, pay-per-click, conversion optimization, graphic designing, content and email marketing.

At Varun Beverages Limited, I oversaw sales, marketing, and distribution operations for a portfolio of PepsiCo beverages including Pepsi, Mountain Dew, Tropicana, Mirinda, 7Up, and Aquafina. I focused on expanding market penetration, enhancing brand visibility, and driving sales growth through strategic distributor management, effective promotions, and responsive customer service.Key Responsibilities: • Channel Sales & Distribution: Developed and maintained productive relationships with distributors, retailers, and wholesalers to ensure consistent availability of Pepsi, Dew, Tropicana, Mirinda, 7Up, and Aquafina across the West Delhi market. • Trade Marketing & Promotions: Executed in-store promotions, product sampling, and display strategies designed to increase brand visibility and stimulate consumer interest in the beverage range. • Market Research & Strategy: Conducted regular market evaluations to understand consumer preferences, assess competitor activities, and identify new growth opportunities for the beverage lineup. • Inventory & Supply Chain Management: Coordinated closely with supply chain teams to optimize stock levels, minimize shortages, and ensure timely replenishments to meet dynamic market demands. • Performance Tracking & Reporting: Monitored sales data, prepared regular progress reports, and provided actionable recommendations to management, informing strategic decisions on pricing, promotions, and product placement.Achievements: • Boosted product penetration and market share by implementing targeted promotional activities and ensuring optimal product placement in key retail outlets. • Enhanced customer satisfaction and loyalty through responsive service, reliable inventory management, and consistent product availability. • Contributed to continuous growth in overall sales volumes and improved brand recognition within the territory.

Products Managed: Blue Water, Qua Himalayan Water, Monster, Twinings Tea, Orangina, Fruit ShootIn my role as an FMCG Marketing & Distribution Executive, I oversaw the end-to-end distribution and sales cycle for a portfolio of premium beverage brands. My focus was on optimizing channel sales strategies, strengthening distributor relationships, and driving sustainable sales growth in competitive market segments.Key Responsibilities: • Channel Sales Management: Established and maintained relationships with distributors, retailers, and stockists, ensuring product availability and optimal shelf placement. • Market Analysis & Strategy: Conducted market research to identify growth opportunities, competitor activities, and consumer trends, using insights to inform promotional activities and pricing decisions. • Promotional Campaign Execution: Implemented targeted marketing initiatives, in-store displays, and sampling events to boost brand visibility, attract new customers, and stimulate repeat purchases. • Inventory & Supply Chain Coordination: Monitored stock levels, coordinated timely product replenishments, and minimized inventory shortages or overstocks through careful demand forecasting. • Sales Reporting & Performance Metrics: Analyzed sales data, tracked key performance indicators, and provided regular reports to management, contributing to data-driven decision-making and strategic planning.Achievements: • Increased sales and market penetration of premium beverage brands in both urban and semi-urban markets. • Improved distribution efficiency through better demand forecasting and proactive inventory management, reducing stock-outs and improving retailer satisfaction. • Strengthened brand presence and consumer awareness through strategic channel promotions and product sampling campaigns.

At Utopia Medihealth Pvt. Ltd., I supported the Clinton Foundation’s, Clinton Health Access Initiative (CHAI) in implementing marketing and outreach strategies across five districts—Kanpur, Kannoj, Farukhabad, Etawah, and Saifai. My role focused on increasing program visibility, ensuring stakeholder engagement, and facilitating the adoption of healthcare initiatives designed to improve community health outcomes.Key Responsibilities: • Marketing Outreach & Promotion: Developed and executed localized marketing plans to increase awareness and engagement with CHAI’s health programs. • Stakeholder Coordination: Collaborated with district health officials, medical practitioners, and community leaders to identify needs, address challenges, and improve program uptake. • Field Campaigns & Events: Organized on-ground outreach activities, workshops, and informational sessions to communicate the benefits of CHAI’s initiatives to target communities. • Data Collection & Feedback: Gathered and analyzed feedback from beneficiaries, which helped refine messaging and improve program delivery. • Reporting & Documentation: Prepared regular progress reports detailing outreach activities, community response, and key outcomes to inform decision-making and guide future campaigns.Achievements: • Enhanced program visibility and community participation through well-structured marketing efforts across multiple districts. • Contributed to strengthening community trust and stakeholder relationships, aiding smoother implementation of health initiatives. • Provided actionable insights to project managers and partners, influencing more effective strategies and better health outcomes in the target regions.

During my internship at Karvy Computershare Pvt. Ltd., I contributed to the Socio-Economic and Caste Census (SECC) 2011 project under the directive of ITI Limited. My role involved supporting large-scale data collection and verification processes critical to accurately documenting socio-economic indicators. Key Responsibilities: • Data Validation & Quality Control: Assisted in reviewing, cleaning, and validating census data to ensure accurate representation of household demographics, income patterns, and social classification. • Field Coordination: Collaborated with field teams by providing them with updated records and clarifying data collection protocols, which enhanced the efficiency and accuracy of on-ground surveys. • Documentation & Reporting: Prepared regular status reports and summaries of findings, highlighting discrepancies, trends, and areas requiring further verification. • Stakeholder Communication: Interfaced with supervisors and data analysts to address data inconsistencies, contribute to problem-solving sessions, and refine data management best practices.Achievements: • Supported the successful completion of a time-sensitive, large-scale government project that informed policy and resource allocation decisions. • Gained valuable insights into large-scale data management, field operations, and the importance of data accuracy and integrity in public sector initiatives.This experience provided me with a strong foundation in handling complex datasets, coordinating with cross-functional teams, and upholding quality standards—skills that have informed and strengthened my approach to subsequent project management and client engagement roles.