As an Visiting Professor, I teach the “Performance in Digital Media” course, designed for second-year master’s students in the Communication and Public Relations / Social Media and Online Marketing program at the Faculty of Communication and Public Relations.This advanced course delves into strategies and tactics in digital marketing, focusing on Search Engine Marketing (SEM), Pay-Per-Click (PPC), and performance measurement.In my role I aim to equip students with the skills… Show more As an Visiting Professor, I teach the “Performance in Digital Media” course, designed for second-year master’s students in the Communication and Public Relations / Social Media and Online Marketing program at the Faculty of Communication and Public Relations.This advanced course delves into strategies and tactics in digital marketing, focusing on Search Engine Marketing (SEM), Pay-Per-Click (PPC), and performance measurement.In my role I aim to equip students with the skills necessary to design and execute effective digital campaigns through a practical and results-oriented approach. Throughout the course, students will learn to:- Develop advanced digital marketing strategies.- Optimize campaigns to achieve specific goals.- Measure and analyze performance using up-to-date tools and techniques.This course is a crucial component of professional training in the fields of communication and digital marketing, preparing students to tackle the challenges of a dynamic and competitive online environment. Show less

First specialized PPC Marketing Agency in Romania, with high-potential professionals managing advertising portfolios for over 100 active clients across Central and Eastern Europe every month. Having helped over 500 online businesses grow by using PPC Marketing in the last decade, I gathered all the information needed to give you advice.- Paid Search Management, PPC Marketing on Google, Facebook, Linkedin- Online Media Buying and Online Media Planning- Web analytics, Reporting… Show more First specialized PPC Marketing Agency in Romania, with high-potential professionals managing advertising portfolios for over 100 active clients across Central and Eastern Europe every month. Having helped over 500 online businesses grow by using PPC Marketing in the last decade, I gathered all the information needed to give you advice.- Paid Search Management, PPC Marketing on Google, Facebook, Linkedin- Online Media Buying and Online Media Planning- Web analytics, Reporting, and Performance Analysis- Account Management, Ad Planning/Research- Business Management, Creative Services, Display Management- Marketing- New Business Development, Sales and Training Show less

Delivering tools to better optimize the daily activities of Small and Medium Size Businesses with a performance eco-system build with the Digital Agencies' need in mind. This is Reefkig!Reefkig CRMFollow what happens to your customers in all their stages, from lead to an ex - client.Reefkig TasksKeep your mind focused on the most important tasks without neglecting the rest.Reefkig BudgetsMake sure there is no overspending or underspending on your marketing… Show more Delivering tools to better optimize the daily activities of Small and Medium Size Businesses with a performance eco-system build with the Digital Agencies' need in mind. This is Reefkig!Reefkig CRMFollow what happens to your customers in all their stages, from lead to an ex - client.Reefkig TasksKeep your mind focused on the most important tasks without neglecting the rest.Reefkig BudgetsMake sure there is no overspending or underspending on your marketing budgets.https://reefkig.com/ Show less

Since 2019, more of my focus has been directed towards both increasing the number of young professionals in Digital Marketing through training programs, webinars, workshops, and training, but also to the owners of small and medium agencies that offer digital marketing services, who want to develop a growth mindset within their teams.I set up these training programs based on the experience of over 15 years in Digital Marketing, of which more than 10 as a digital marketing agency… Show more Since 2019, more of my focus has been directed towards both increasing the number of young professionals in Digital Marketing through training programs, webinars, workshops, and training, but also to the owners of small and medium agencies that offer digital marketing services, who want to develop a growth mindset within their teams.I set up these training programs based on the experience of over 15 years in Digital Marketing, of which more than 10 as a digital marketing agency owner.Through the First Steps program, aimed at all young marketers who want to start their life in a digital agency, I will teach young professionals all the soft-skills necessary to successfully practice this colorful job. From the right way to use the email to how to secure data and information, how to organize time productively, how to plan and invest resources, how to get into a mindset of permanent development, how to quickly assimilate information and preserve its value, you too can learn how to successfully communicate within a team.On the other hand, because I wanted to be able to support the owners of small and medium-sized agencies offering digital marketing services to be able to acquire the necessary structure to cope with growth, I have developed the Grow Your Team and Agency program (GYTA). Here agency owners, managers, and leaders of marketing teams who want to develop a growth mindset within their teams will have access to the best principles that I have applied while running a digital agency for more than 10 years, subjects on ways to manage your team, to create automated processes, to motivate every member of your company and to reach your objectives. Show less

IAB Romania Association was created in 2006 and gathers advertising agencies and local publishers. It is a professional association, non-governmental, autonomous which goal is to protect and to promote the professional interests and the investments made in the online advertising market, to elaborate standards for the industry and to create an environment for self-regulatory actions.https://www.iab-romania.ro

Responsible for business relationship, alliance growth and strategy development, and new member acquisition. CEEDA agreement is a business co-operation platform of 14 European agencies from Croatia, the Czech Republic, Hungary, Slovenia, Poland, Romania, Slovakia, Greece and Ukraine. The companies wish to expand their activity outside their territory and thus offer services to the clients from other CEE markets. The main idea of the agreement is to manage partnership activity… Show more Responsible for business relationship, alliance growth and strategy development, and new member acquisition. CEEDA agreement is a business co-operation platform of 14 European agencies from Croatia, the Czech Republic, Hungary, Slovenia, Poland, Romania, Slovakia, Greece and Ukraine. The companies wish to expand their activity outside their territory and thus offer services to the clients from other CEE markets. The main idea of the agreement is to manage partnership activity and exchange knowledge and experience, based on the awareness concerning the local markets and consumer habits. Show less

Managing worldwide marketing activities for Adobe Business Catalyst.

- Managing all marketing for the company and activities within the marketing department.- Developing the marketing strategy for the company in line with company objectives.- Co-ordinating marketing campaigns with sales activities.- Overseeing the company’s marketing budget.- Creation and publication of all marketing material in line with marketing plans.- Planning and implementing promotional campaigns.- Manage and improve lead generation campaigns, measuring… Show more - Managing all marketing for the company and activities within the marketing department.- Developing the marketing strategy for the company in line with company objectives.- Co-ordinating marketing campaigns with sales activities.- Overseeing the company’s marketing budget.- Creation and publication of all marketing material in line with marketing plans.- Planning and implementing promotional campaigns.- Manage and improve lead generation campaigns, measuring results.- Overall responsibility for brand management and corporate identity- Preparing online and print marketing campaigns.- Monitor and report on the effectiveness of marketing communications.- Creating a wide range of different marketing materials.- Working closely with design agencies and assisting with new product launches.- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.- Analysing potential strategic partner relationships for company marketing Show less

- Online marketing strategy, online campaign management, media planning, media buying, research, web analysis and reporting. - Brand reputation management for political and non-political clients. - Coaching junior specialists and representing the company at special events. - Conversion optimisation.- Representing Carnation in conferences and meetings (Digital Marketing Forum)

- Responsible for motivating my team and improve their performance- Achieve objectives through effective planning, setting sales goals, analysing data on past performance, and projecting future performance.- Ensure that the sales department works cross functionally and helps on building strong partnerships and generating leads for partner banks.

Establishing the Online Marketing Strategy. Selecting the most effective methods, tools and techniques to grow sales by generating leads.

Managing the design, sales and programming teams. Delivering results.

Growing sales, generating leads, media planning and buying. In charge of all the marketing communication online & offline. Content management supervision for www.casedelux.ro, www.stentor.ro and all the other Stentor websites.

Processing orders, closing deals with suppliers. Generating leads and developing the web community for the baby products online store. Brand development, web site traffic growth & content management for www.suntgravida.ro and www.suntmamica.ro.

- Educator of English, French and Italian, Premier Language Club, Bucharest, 2004.- Desktop Publisher, Kepler KSI, Bucharest, 2003- Interview Operator, ISRA Center, Bucharest, 2002- Actor, "Chira Chiralina", "Clubul Adolescentilor", "Romeo and Juliet", Braila, Bucharest, Marseille, 1997-1999- Translator and Guide for “Hariclea Darclèe” Canto Competition, Braila, 1999- Radio Dolly-Do Talk Show Presenter and Producer, Braila, 1998- Radio Talk Show Producer, Braila, 1997