My responsibilities were: Ensure that all websites and internet properties under your influence have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience Create the necessary technical architecture Build systems and protocols internally that ensure all content is optimized across all platforms and user experiences (websites, mobile, social, video, blogs, retail portals etc) Help set, and work to, performance indicators for SEO that everyone understands and which complement overall marketing and business objectives Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic

Search Engine Optimization “SEO ” is a much used term however without a realistic job description that clearly sets out your expectations in this fast changing enviromnent you may run the risk of hiring someone with an “out of date” skill set and approach.We would say that the role of the SEO manager has developed hugely since the early days of the internet.SEO was established in the early days. As soon as there was content on the web it needed to be found – as quickly and efficiently as possible – and so website optimization developed and along came the seo specialistThe best candidates and jobs are now strategic as well as technical and analytic…… A big challenge that deserves some big personal performances. In fact it makes you wonder if the simple term “SEO” does the job justice any more?As the internet has grown in size and sophistication so has the role of the SEO expert. In the early days it tended to be very on-site focussed e.g. :- Key word research Directories Sitemap building and submit Original material and content Make the architecture search friendly