- Designing features and artifacts for New Jersey State’s Disability Information Hub

- Designing an intuitive and seamless user experience for an Influencer Marketing digital platform from 0-1, establishing a design system and information architecture aligned with business objectives and product requirements.- Conducting user research and competitive analysis to inform design decisions.- Collaborating closely with front-end and back-end engineers within an Agile environment to ensure seamless integration of design solutions.

- Spearheading UXUI design for the student and faculty-facing website of the University of British Columbia's Earth, Ocean and Atmosphere department.- Collaborated with engineers by delivering designs on a consistent cadence for successful design implementation.- Managed the end-to-end design process and aligned stakeholders at every phase of the project, demonstrating presentation and negotiation skills. - Conducted 8 remote moderated usability tests using industry-standard methodologies, resulting in a high SUS score of 84.5.

- Conducted 5 usability testing for the ClimateHero game, an AI-integrated online escape room fostering climate awareness among young children, developing an expertise in articulating user value on product features.- Distilled testing insights and presented to developers, managers, and stakeholders and recommended 5 strategic design iterations for enhanced user experience and engagement based on user needs.

- Leveraged WordPress to edit and publish the marketing blog "Women in Tech Fields & Start-ups," optimizing digital content for engagement through SEO best practices.- Created a 6-article email sequence targeting design agencies, highlighting strong written skills and strategic thinking. - Designed brand-aligned email templates for client outreach and retention.

- Designed and launched a portfolio-sharing website for Chinese students, independently designed the explore page and school categorization feature.- Conducted extensive user research, including a remote survey of 40 Chinese art students, identifying opportunities and making design decisions based on the impact to users and the company.- Achieved a 2x increase in user retention post-launch through making design iterations after tracking user feedback.

- Achieved 900+ orders placed on the soft opening day for Liang Crispy Rolls using an influencer marketing strategy.- Invited 30 local food bloggers to promote the soft opening day, created posting guidelines, and followed up with invited influencers. - Spearheaded the marketing strategy for the upcoming year, leveraging holidays for marketing opportunities such as Valentine’s Day and Mother’s day. - Designed and launched the Liang Crispy Rolls website within a 3-month timeframe, creating a menu display, newsletter sign-up flow, and news page.- Partnered cross-functionally with graphic designers to establish a consistent visual language and guideline, encompassing typography, desktop UI, color, layout, and iconography.

-designed the logo for Faculty of Media Studies of UBC-Logo is printed on faculty hoodies

Designed the school mascot VKBS Phoenix, now printed on school marches and in middle of the school gym.