Inaa Gupta

Inaa Gupta Email and Phone Number

Senior digital marketing lead @ Scalehouse
New Delhi, DL, IN
Inaa Gupta's Location
New Delhi, Delhi, India, India
About Inaa Gupta

Passionate and experienced Digital Marketing Consultant with several years of experience providing strategic and practical advice to achieve company marketing efforts. Adept in using digital marketing platforms to increase sales and overall company productivity. Bringing forth years of valuable industry experience and expertise in identifying and implementing the most effective marketing methods and tools to achieve success. Dedicated, hardworking, and committed to becoming a dependable and valuable team member.Building websites on word press for different organisations, engaging with senior management and subject matter experts towards creating platform for digital marketing.

Inaa Gupta's Current Company Details
Scalehouse

Scalehouse

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Senior digital marketing lead
New Delhi, DL, IN
Website:
altezzasys.com
Employees:
111
Inaa Gupta Work Experience Details
  • Scalehouse
    Senior Digital Marketing Lead
    Scalehouse
    New Delhi, Dl, In
  • Altezzasys Inc
    Content Consultant
    Altezzasys Inc Jul 2024 - Present
    Working for Client, APAC region has 19 countries.I work on these 19 country websites and social channels, support data populating, campaign and content-related tasks. The work would include:· Taking necessary trainings to work on certain tools/platforms· Website Home page banner updates· Website pages update· Website new page creation· Side bar promos· Scheduling content on social media· Data pulling from tools· Gathering basic platform reports for campaign reports, content performance reports· Update creative matrix· Any other content and performance-related tasks and admin tasks.
  • Unique Fragrances
    Digital Marketing Executive
    Unique Fragrances Jul 2023 - Oct 2023
    India
    Dynamic and results-driven Digital Marketing Executive with a proven track record of developing and implementing successful digital marketing strategies. Adept at utilizing a diverse range of online platforms to drive brand awareness, engagement, and conversion. Passionate about staying abreast of industry trends and leveraging emerging technologies to optimize digital campaigns. Seeking a challenging role to contribute strategic insights and creative solutions in a collaborative team environment. Responsibilities: 1. Digital Strategy: Formulating and executing comprehensive digital marketing strategies aligned with business objectives. 2. Social Media Management: Expertise in creating and executing social media campaigns across various platforms, fostering brand visibility, and engaging target audiences. 3. Analytics and Reporting: Utilizing tools such as Google Analytics to track and analyze campaign performance, providing actionable insights for continuous improvement. 4.Paid Media: Managing and optimizing paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and others. 5.Conversion Rate Optimization (CRO): Implementing strategies to enhance website user experience and optimize conversion rates. 6.Digital Advertising Trends: Staying informed about the latest trends and innovations in digital marketing to ensure a competitive edge.
  • Gourav Digital Club
    Social Media Strategist
    Gourav Digital Club Jan 2019 - Aug 2020
    New Delhi Area, India
    Responsibilities:-Planning and monitoring the ongoing company presence on social media (Twitter, Facebook, Instagram, Pinterest,etc.)Launching optimized online adverts through Google Adwords, Facebook, etc. to increase company brand awareness.Collaborating with designers to improve user experience. Measuring the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Google search console, web trends, etc.)Implemented SEO tactics that improved organic search rankings, resulting in an increase in website leadsMonitored and analyzed key performance indicators to inform ongoing marketing strategiesLeveraged analytics tools to track and report on the success of marketing campaignsDesigned and implemented automated email campaigns that increased customer retention .Utilized A/B testing to optimize website layouts and landing pages, resulting in an increase in conversion rates.Created and managed multiple successful campaigns on social media, resulting in an increase in customer engagement.Created and managed ad campaigns on multiple channels (Google, Facebook, etc.) that produced an increase in conversions.
  • Glam Locks Premium Hair Extensions
    Digital Marketing Executive
    Glam Locks Premium Hair Extensions Aug 2018 - Jan 2019
    Delhi, India
    Conducted keyword research and developed SEO-friendly content titles and meta descriptions to maximize content visibility.Conducted keyword research to identify topics with high search volume and low competition for SEO optimization.Implemented a social media marketing strategy that increased engagement with target audiences .Adapted design concepts to different media formats, including web, social media, print, and video.Optimized website content for SEO and organic search visibility, resulting in a increase in website traffic.Developed a user-friendly website that increased website traffic.Enhanced website design to improve user experience, resulting in increase in website conversions.Created and managed social media campaigns on Facebook, Twitter, and Instagram to increase brand awareness and engagement.Designed a series of graphic elements for a promotional video, resulting in a increase in online followers.
  • Association Of National Exchanges Members Of India (Anmi)
    Secretary Assistant, Northern Region
    Association Of National Exchanges Members Of India (Anmi) Nov 2012 - Apr 2013
    New Delhi Area, India
    Established and maintained relationships with key stakeholders in the assigned region, resulting in a increase in customer loyaltyDeveloped and implemented processes and procedures to streamline office operations.Maintained inventory of office supplies and equipment, ensuring that the office was stocked with necessary items.Established and maintained efficient office procedures and processes, resulting in a reduction in administrative costs.Developed and implemented effective policies and procedures for HR, finance, and other administrative functions.Composed correspondence, prepared reports, and managed a variety of administrative tasks.Developed and managed an organizational structure that allowed for effective resource allocation and delegation of tasksProject Handled: AFIE 2013 Conference (International Conference)Duties Assigned• Supervision of complete event management from receiving guest from airport and putting them up in the hotel, looking after them during their stay and dropping them back at the airport.• Arranging for the VISA of the Foreign Delegates.• Took care of hotel booking of all the delegates and the organizing committee and looking after their welfare.• Arranging for the stage management of the conference.• Looking after the Venue Management.• Coordinating the complete Presentation at the Dias.• Arranging for the Indian Dignitary for the conference( i.e. Mr. Namo Narain Meena, Union Minister of State for Finance and Mr. Sachin Pilot, Minister of Corporate Affairs and Mr. S B Mathur, Chairman, NSE ) • Arranging the sightseeing for the foreign delegates from China, Cambodia, Hong Kong, Indonesia, Japan, Korea, Nepal, Sri Lanka, Singapore, Turkey, Taiwan, Thailand and USA. • Getting the Feedback from all the Foreign Delegates.
  • Meher Recruitment Consultants
    Executive Recruitments
    Meher Recruitment Consultants Aug 2011 - Aug 2012
    New Delhi Area, India
    Networking & coordinating with various recruitment facilitatorsRepresenting my company in various vendor meetings organized by our clients.Procuring and screening resumes for current hiring needs through various sources.Shortlisting resumes against various requirements, checking them on their suitability for skill set, salary range, location, work authorization, etc.Collaborated with hiring managers to develop job descriptions that accurately reflect the requirements of the role and attract the right candidates.Created a talent pipeline of qualified candidates for various positions, resulting in a decrease in time spent sourcing new hires.Developed an on-boarding process that improved the new hire experience and reduced the average on-boarding time .Analyzed and reported on key recruitment metrics, providing insight into the effectiveness of recruitment efforts
  • Agarwal Packers And Movers Ltd.
    Human Resources Intern
    Agarwal Packers And Movers Ltd. Mar 2011 - May 2011
    New Delhi Area, India
    Advised management on performance management and employee relations issues, resulting in improved working relationships.Planning HR and administration activities.Overseeing recruitment.Managing the payroll function.Developing and ensuring compliance with organization policies and procedures.Running employee relations programs.Overseeing the office management function.Leading the HR department.

Inaa Gupta Education Details

Frequently Asked Questions about Inaa Gupta

What company does Inaa Gupta work for?

Inaa Gupta works for Scalehouse

What is Inaa Gupta's role at the current company?

Inaa Gupta's current role is Senior digital marketing lead.

What schools did Inaa Gupta attend?

Inaa Gupta attended Shaheed Sukhdev College Of Business Studies, Digiperform, Punjab Technical University, Maharaja Agrasen Institute Of Management Studies (Maims Delhi), Lakshmi Bai College ( Delhi University ), Kulachi Hansraj Model School, Kulachi Hansraj Model School.

Who are Inaa Gupta's colleagues?

Inaa Gupta's colleagues are Ratneesh ., Sanjeev Tayal, Amit Sharma, Upesh Warathe, Shalini Ankurmalik, Abinav Sharma, Priya L.

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