Ina Bäckström Email & Phone Number

Sweden

Hiring and performance management of team, ensuring we can deliver in projects and stay motivated.Competence development and training of team within UX researcher, UX design, Gamification design and UI design. Resource and scheduling for team, managing projects and clients hands on.Providing vision, setting the design process and evaluating quality in projects. Hands on support on design in all projects.Representing the design team in management, responsible for key results. Supporting in business development and negotiations connected to design.Creating and developing design strategies and updating our processes and methodology company wide and in live projects.Reporting to COO

Creative Lead with expertise in game mechanics and behavioral design, woking closely with our scientist and data scientist to create and update design methods and strategies.Working with both game mechanics, UX and latest science around motivation. Specialized in behavior design, how to design for motivation and engagement. Delivering wireframes, prototypes and concepts.Creating and developing our design methodology with our scientists and data scientists company wide.Competence development, coaching and training of design team.Creating and following up on timelines and roadmaps of all client project.Responsible for quality and providing hands on support to the design team in their client project work

Stockholm County, Sweden

Specialized in behavioral design, how to design with game mechanics and UX for motivation and engagement.Conducting user tests, creating surveys and interviews with end user as part so product development and evaluation.Creating concepts, user journeys, core loops, wireframes and gamified design.

Stockholm, Sweden

A short period before I was offered a position at InsertCoin.

Working both independently, driving design as an investigative designer with UX, reserach or Service design to help clients innovate through co-design and research, or as a member of a team.My background in games helps me incorporate elements from that type of design to my current work, which I like to call Game Thinking to point out the similarity to design thinking.Leading design and business workshops though design thinking with high level stakeholders at clients.Creating UX design and concepts for mobile app, webb and concepts.UX research and user tests on a global scale, traveling to other countries to conduct usability tests and interviews.

Stockholm, Sweden

Stockholm, Sweden

Headed development and startup of the new higher vocational education “Experience designer”. From establishing a vision and goals, to a high level educational plan and execution, down to detailed week by week plans for the entire education. The education combines traditional UX design with behavioural psychology and game thinking and is 2 years.

Pretty Much Anywhere

I took time off to travel and on hold lectures on the side.

Stockholm, Sweden

Create, coordinate and execute communication strategies and events for the organisation and for each of our ongoing projects. Seek out new partners and new opportunities that fit our brand while working closely the scientific community and our established partners. In addition, I support and coach my colleagues in media relations and content curation.

Stockholm, Sweden

In charge of both large, long term game development as well as short project with strict deadlines. As a producer I work independently as leader for both external and internal studios. We manage communications between different parties, are responsible for deadlines and prioritization, quality and budget and are charged with making sure the vision of the game is followed during development.Manage roadmap and budget and goals. Evaluating quality and representing the users perspective in evaluations.Risk management and mitigation and understanding dependencies, supporting the development team with prioritization.Coordinate several different departments and competences such as development, marketing, community management and publishing

Stockholm, Sweden

Founder and manager of STHLM e-sport, a non-profit community for e-sport fans who want to meet, discuss and watch e-sports in physical spaces and online.I am responsible for the company vision and communicating that vision to members. I handle internal structure and business development, work with and manage relations to commercial and non-profit partners to promote e-sport in the mainstream and build the STHLM e-sport brand.STHLM e-sport work closely with our community to create an environment that is welcoming for everyone in this growing culture.

Manage content and work as host for Swedish National Public TVs broadcast both on TV and online at gaming events and e-sports tournaments.I hosted the show, researching, what should be featured in the broadcast and carrying out interviews as well as planning content and live schedule. I handle the relations to guests and traveled to event such as MLG in USA and GSL in South Korea for esports.

Game Design consultant for an independent game project managed by Artosis andTasteless, two of the most influential people in esports and the StarCraft2 community.

Reporter and media consultant for production company Amok Studios for their esportsand gaming broadcasts. Have carried out interviews with Sam Didier, Day9, GarrySchyman and Joris de Man, among others. In charge of my own items.Clients include SVT (Swedish national television) and Aftonbladet (Scandinavia's largest web basednewspaper) among others. Have worked on broadcasts, breaking records in number of viewers, both nationally and internationally.

Ux Product Development, User Experience, Diploma

From Ideas To Action, User Experience Prototyping, Diploma

User Experience, Certificate Cpux Foundation Level

Activities and Societies: Global user experience quality centificate

Game Design

Activities and Societies: Organization of Futuregames's student bar: Space Bar, where we invite interesting speakers from the game.

Computer Game Design

Activities and Societies: DISK; elected to represent game design students at Stockholm University.

Game Design And Analysis

Introduction to game analysis and design. Analysis and creations of a few game prototypes. Feedback from teachers: "Game mechanics-wise, I.

Film And Dramaturgy