Andreína González Escalante Email & Phone Number

County Dublin, Ireland

Dublin, County Dublin, Ireland

Dublin, County Dublin, Ireland

Dublin, Leinster, Ireland

I work alongside the corporate team. Among my key responsibilities are:• Engage in proactive and reactive media activity at a national and regional level, interview pitching for clients, news jumping, photocalls - sourcing models, prop development, drafting photo briefs, arranging photographers • Support with campaign development, research and brainstorming, as well as tactical implementation • Engage in regular and proactive client communication, develop trusted relationships… Show more I work alongside the corporate team. Among my key responsibilities are:• Engage in proactive and reactive media activity at a national and regional level, interview pitching for clients, news jumping, photocalls - sourcing models, prop development, drafting photo briefs, arranging photographers • Support with campaign development, research and brainstorming, as well as tactical implementation • Engage in regular and proactive client communication, develop trusted relationships with retainer and project client base, solutions-focused approach to handling client requests/issues/briefs• Measure campaign and ongoing retainer performance for clients through comprehensive and tailored reporting with a KPI focus and review of key messaging and impactPersonal Assistant. Sept 2020 - Nov 2021 (temporary role)Additionally, I was given extra responsibilities to support Teneo Ireland's CEO as his Personal Assistant due to my excellent organisational and time management skills.I am responsible for general administrative duties which include:• Diary management• Answering, dealing and filtering enquiries confidently and with discretion• Assisting with the organisation of events Show less

Dublin, Leinster, Ireland

As a researcher with Teneo, I worked with the corporate strategy team across a range of retainer and project clients including. My key areas of focus included:• Drafted media materials including press releases, media alerts and backgrounders. Pitched and secured coverage across and national and regional media targets. • Conducted research to inform new business projects and regularly undertook market, competitor and trends-focused research for ongoing retainer clients• Performed… Show more As a researcher with Teneo, I worked with the corporate strategy team across a range of retainer and project clients including. My key areas of focus included:• Drafted media materials including press releases, media alerts and backgrounders. Pitched and secured coverage across and national and regional media targets. • Conducted research to inform new business projects and regularly undertook market, competitor and trends-focused research for ongoing retainer clients• Performed day-to-day tasks including media monitoring, assembling press kits, filing all media coverage generated for clients, curating/updating media lists etc. Show less

Dublin, County Dublin, Ireland

Corporate Communications Lecturer at the Faculty of Journalism and Media Communications

County Dublin, Ireland

While completing my studies, I undertook a managerial position in the Dublin based HX46 restaurant chain. Key responsibilities included:• Supervising and training a team of eight • Delivering excellent customer service and resolving issues• Maintaining optimum inventory supply• Cash flow management

County Dublin, Ireland

As a part-time intern, I was delivering content to the multicultural and Irish community. Major focus on Babylon Culture and Lifestyle. • Created content for the website • Managed the Twitter account

Dublin

As social media manager for online wedding magazine Fly Away Bride, I managed the distribution and creation of content across all digital channels including: Instagram, Facebook, Google +, Pinterest and the company website. • Supported the development of FAB’s social strategy and subsequent implementation• Created engaging text, image and video content for all of FAB’s social media accounts to enhance the brand’s social media impact. Gained experience using Hootsuite to facilitate… Show more As social media manager for online wedding magazine Fly Away Bride, I managed the distribution and creation of content across all digital channels including: Instagram, Facebook, Google +, Pinterest and the company website. • Supported the development of FAB’s social strategy and subsequent implementation• Created engaging text, image and video content for all of FAB’s social media accounts to enhance the brand’s social media impact. Gained experience using Hootsuite to facilitate content curation and management.• Developed monthly reports on web traffic and follower growth to evaluate the impact of the social media strategy Show less

Caracas, Venezuela

I worked with the internal communications and marketing teams for FLPV – a multi-level marketing corporation that develops and sells aloe-vera based drinks and bee-derived cosmetics, dietary supplements, and personal care products. In this role I was responsible for the following activities:• Planned events & managed logistic programmes, visuals and briefs• Launched, managed and maintained the company’s fan page on Facebook and supported the development of its social media strategy•… Show more I worked with the internal communications and marketing teams for FLPV – a multi-level marketing corporation that develops and sells aloe-vera based drinks and bee-derived cosmetics, dietary supplements, and personal care products. In this role I was responsible for the following activities:• Planned events & managed logistic programmes, visuals and briefs• Launched, managed and maintained the company’s fan page on Facebook and supported the development of its social media strategy• Coordinated all travel/accommodation arrangements. Generated reports & managed team diaries Show less

I worked with leading communications agency Entorno Estrategia in Venezuela and was responsible for managing external communications for McDonald’s. Key activity included:• Brand awareness: - Increased brand awareness for the Ronald McDonald house generating media coverage opportunities across national media outlets - Coordinated national and regional press conferences for various launches e.g. the innovative Meet the artist in the Happy Meal- Arranged media drops for new items… Show more I worked with leading communications agency Entorno Estrategia in Venezuela and was responsible for managing external communications for McDonald’s. Key activity included:• Brand awareness: - Increased brand awareness for the Ronald McDonald house generating media coverage opportunities across national media outlets - Coordinated national and regional press conferences for various launches e.g. the innovative Meet the artist in the Happy Meal- Arranged media drops for new items on the menu • Event development and management: - Organised and advertised events such as the 5k Women’s Marathon and the McHappy Day Show less

Ma In Journalism And Public Relations (Level 9), First Class Honours – Best Academic Achievement Award

- Final Project: A dissertation by practice titled: Is Democracy Dying in Venezuela? A radio documentary explaining the current crisis.

Higher Diploma In Business (Level 6), Mention: Distinction

- Relevant coursework: Marketing, Consumer Behaviour, Financial Accounting, Business Law, Human Resource Management

English General Course

EDI Certificate (Advanced)

Ba In Mass Communications, Specialized In Marketing (Level 8)

- Final Project: Analysis of the effectiveness of Facebook as a digital marketing platform, case study: “Status tu serie" - Relevant.