As the creative force behind Labba Studio, I lead our design team in crafting human-centered solutions that merge creativity and strategy. From conceptualization to execution, my role involves guiding multidisciplinary projects across UX/UI design, branding, and digital development, ensuring every outcome aligns with our clients’ visions. As co-founder, I also play a key part in shaping our company’s direction and ethos, fostering an environment where innovation thrives and adaptability is core—just like lava.

I lead the design and management of Buenos Negocios, an innovative platform that connects companies, driving the creation of valuable opportunities and events within the business ecosystem.My responsibilities include:UX/UI Design: Designing an intuitive and efficient user experience, ensuring the platform facilitates seamless connections between businesses.Product Strategy: Developing and executing the project roadmap, including the integration of an AI engine to provide personalized business recommendations.Project Management: Overseeing all stages of development, from ideation to implementation and ongoing optimization.Team Collaboration: Coordinating efforts across development, design, and marketing teams to ensure alignment with business goals.Technological Innovation: Implementing new features such as AI to enhance the search experience and connect companies more precisely and effectively.

-Lead designer of different products lines (enterprise faced and customer faced). Responsibility for designing the user experience of Efectivo Ya, a finance lending model. From research to launch.- Work in multidisciplinary teams, collaborating closely with stakeholders, product managers, engineers to clarify product requirements, road map, architecture, and strategy.- UX Writing of customer experience ChatBot messages.- Responsibility for designing the user experience of Odin, our enterprise faced CRM. From research to launch. Research instance in this project was very interesting because I had tons of actual users in house.- Innovation and problem solving mindset.

Social media content design with Goal, for global brands such as Adidas, Mc Donald's, FIFA, Rexona, Champions League.Social media content design for brands like Adidas, McDonald's, FIFA, Rexona and the Champions League. My work consisted of creating attractive visual content aligned with the identity of each brand, using eye-catching fonts and relevant visual elements. I contributed to the success of the campaigns, transmitting powerful messages and capturing the attention of the audience on platforms such as Instagram, Facebook and Twitter.