Ignacio Soto Muro Email & Phone Number

Madrid, Es

Alcobendas

1) Main RESPONSIBILITIES:1. Assist Chery Headquarters in building IT projects in the subsidiary.2. Help Chery Headquarters in China in the implementation of the central systems in the subsidiary in Spain, including: CRM (MS Dynamics 365), ERP (SAP), Call Center as well as the interfaces with the local systems of the Dealers (DMS), both for Omoda and Jaecoo brands.3. Accompany in the change, training and technical support for partners and distributors, and feedback to Chery Headquarters of potential and real problems and risks.4. Identification and compilation of local IT requirements in Spain and escalation to Chery Headquarters.2) CHALLENGES and ACHIEVEMENTS1. Work in START-UP mode: construction of the IT department from scratch2. IT Onboarding: identification and definition of a basic computer equipment kit for new employees, search, benchmark and hiring of a partner as a provider of support and technical assistance services (supply, setup and delivery of laptops, enablement of a backup stock of laptops, hardware and software update services, as well as maintenance, repair and replacement within regular renewals)3. Enabling the new OFFICES of the NSC: identification and census of needs and requirements in ICT (Information and Communication Technologies): definition of the architecture, facilities and necessary technologies of fiber optics, mobile networks, audiovisual and electronic equipment as well as magnetic access controls4. Central Information Systems: coordination and collaboration with Central teams in China HQ for the development, implementation and GO-LIVE of all IT systems as well as guaranteeing assistance and functional technical support to the users of the subsidiary, dealers and partners .

Madrid

- Leadership of a team of 45 consultants.- Management of technical incidents- Technical-functional support to users- Monitoring and analysis of operational activity.- Ensure respect for the operating modes in the RUN phase of the projects.

Madrid

- Control Tower: taking into account, analysis, prioritization, treatment and resolution of computer incidents.- Quality pilot: animation, implementation and monitoring of corrective and preventive action plans.- Development and analysis of activity monitoring indicators (KPIs and SLAs)- Establishment, review and updating of operating modes, processes, operational ranges, practical sheets and work standards.- Coordination with transversal teams (Build, Deploy, Roll Out, Help Desk, Call Center, etc)ACHIEVEMENTS:- Improved overall user satisfaction (+10%)- Implementation of a new work organization model (Service Center).- Consolidation of the team as a transversal assistance and proximity cell for users (with a focus on business processes)- Digital transformation: implementation of a collaborative culture and digital work dynamics. Use of digital communication tools.

Madrid

1) Manage a team of 4 expert consultants in information systems and technologies2) Supervise the functional assistance to more than 500 users, located in the central services in Paris and in 40 subsidiaries of the Citroën and Peugeot brands in the world (Europe, Africa and Latin America).3) Lead the activity follow-up meetings with transversal teams (Brand Management in France and Technical Back Office Teams in Argentina).4) Take into account, treat and prioritize the portfolio of incidents5) Animate and analyze operational indicators (KPIs and SLAs)6) Establish and review rituals, modes of operation, ranges and quality standards.ACHIEVEMENTS:1) Reduction of the incident portfolio by 90% in 4 years (from 112 to only 10).2) Reduction of the average incident resolution time by 80% in 4 years (from 30 days to 5 days for serious incidents and from 10 days to 1 day for blocking incidents)

Madrid

1) Management of international IT projects.2) Study of needs, drafting of functional specifications, monitoring and testing, support for change and user training.3) Piloting of corrective and preventive maintenance.4) Drafting and planning of evolutions.ACHIEVEMENTS:1) Integration of photos in the vehicles published on the web pages. The number of contacts was multiplied (by five) and the average sales time for each vehicle published with a photo was reduced2) Implementation of a specific Module for the Valuation, Registration and Sale of Used Vehicles of the Citroën and Peugeot brands. It was launched in the Commercial Networks of the Subsidiaries of both brands throughout Europe (Spain, Portugal, Italy, Germany, France, etc.)3) Management of the publication of the Stock of Used Vehicles of the Dealers of the Citroën and Peugeot brands in the agreed web pages (8,000 vehicles published)

Madrid

1) Management of national IT projects.2) Detection of needs, drafting of functional specifications, economic estimation and prioritization.3) Follow-up of the implementation of the project, accompaniment to the change to the users, and validation that the final deliverable meets the needs of the users.4) Report to the State Directorate: periodic monitoring, functional approach, risks, incidents, blocking points and request for new developments5) The new information systems that were implemented allowed great cost savings and reduced processing times for many processes. Some examples:ACHIEVEMENTS1) Automation of requests for preparation and transportation of New Vehicles that were made by hand and on paper.2) Reduction by half (to one day instead of two) of the vehicle delivery period in the Branches.3) Increased reliability and reduction of incidents due to human errors in transport requests as they can be modified online.4) Reduction in the processing and registration periods of the Warranty Extension Contracts sold by the Commercial Network (annual volume of 50,000 contracts)5) Unification of the registration of guarantee contracts in a single central database6) Access, through a secure system and by profiles, to the central database of guarantee contracts as well as monitoring reports, for the various departments of the company.

Madrid

Regarding a network of dealers assigned within the area of responsibility:1) Ensure compliance with the commercial, quantitative and qualitative objectives according to the standards established by the brand.2) Monitoring of the marketing plan, proposing and implementing the action plans and the necessary corrective measures.3) Control the stock of the dealers, ensuring a correct supply policy that guarantees the fulfillment of the commercial objectives and being able to meet the market demand in quantity and mix.4) Operational, functional, technical and training assistance to dealer sales staff.ACHIEVEMENTS:1) I promoted and obtained the collaboration of the Dealers for the transfer of vehicles in stock. It meant a significant reduction in waiting times, greater customer satisfaction and a reduction in the number of claims that occurred due to delays in the manufacture and delivery of vehicles2) Implementation, at a time of strong sales expansion, of a reinforcement plan for the delivery of new vehicles to customers, through specialized personnel from the Workshop. This action made it possible to increase the level of customer satisfaction in the monthly Quality Surveys, by reducing waiting times and improving the quality of the technical explanations of the vehicles.3) Computerization of the workplace. I was selected pilot.4) Implementation of ISO Standards and a new Customer Satisfaction Survey System (IPSOS)

Madrid

Business Consulting and Corporate Strategy Services within the framework of an entrepreneurial, innovative and disruptive business project.FUNCTIONS & TASKS:1) DIGITAL COMMUNICATION:- Search, selection and use of multimedia content creation software- Search, selection and use of document management software- Search and selection of digital management tools of the RRSS- Web design: advice on hosting, adaptive design (responsive design), typography, appearance and corporate visual identity, privacy policy, usability2) CONSULTING AND BUSINESS STRATEGY:- Market and product research- Search and prospecting for clinical research centers in biomechanics and ergonomics- Commercial actions of prospecting and conquest of new clients (ESPLA Association, Ferrovial, FCC, - Acciona, Dragados, Grupo Eulen, etc.)3) BRAND STRATEGY:-Branding. Brand name creator (“Wildcard”)- Naming. Proposition of the names of some models (eg: Goliath)- Corporate slogan and jingle4) CONTENT MARKETING:- Creation and writing of the brand story- Creation of commercial presentations of the product and models- Creation and publication of Price Lists and commercial offers- Creation of templates for budgets and invoices- Creation and publication of digital catalogs- Participation in the creation of multimedia digital videosR+D+i: (Research + Development + Innovation):- Laboratory of ideas & suggestions- Brainstorming of new versions and models- Continuous improvement of standards, processes and modes of operation

Madrid Y Alrededores, España

Promotor Comercial para varios clientes:1) Citibank España: Venta a puerta fría de una nueva tarjeta de crédito Visa (6 meses, de Enero a Junio 1997). Logros : consecución de los objetivos comerciales durante todos los meses de la campaña.2) Renault España: Promoción comercial, captación de datos de potenciales clientes y realización de test-drives durante el lanzamiento comercial en España de la primera generación del Renault Mégane en sus diferentes variantes de carrocería: Coupé, 4 y 5 puertas (8 meses, de Febrero a Diciembre 1996). Logros: consecución de los objetivos comerciales durante todos los meses de la campaña.