Ferdinand Palisoc Email & Phone Number

Philippines

Philippines

Achievements: - Sole hands-on display manager of 46 ladies wear stores nationwide. - Increased monthly revenue by 20% by effectively implementing the visual guidelines for new collections, ensuring the consistency of the brand image, and maximising sales opportunities during sale events and other marketing activities.- Was able to regain the top market position in six months after joining the team. - Served as consultant for the company owners on marketing and… Show more Achievements: - Sole hands-on display manager of 46 ladies wear stores nationwide. - Increased monthly revenue by 20% by effectively implementing the visual guidelines for new collections, ensuring the consistency of the brand image, and maximising sales opportunities during sale events and other marketing activities.- Was able to regain the top market position in six months after joining the team. - Served as consultant for the company owners on marketing and sales strategies, merchandise mix, fashion forecasting, and analysing competitive reports.- Lessened roving expenses by continuosly training sales associates and hence, lessening store visitations.- Conducted two visual merchandising trainings (2019, 2015) for sales demos and sales coordinators. Roles:- Creates compelling display for the brand in all SM Department Stores. - Creates planogram, VM guidelines and display kits, also designs and layouts marketing collaterals if needed. - Conducts product orientation for new collections, current advertising and marketing campaigns and promotions. - Closely working with store managers, team leaders to update on the status, strengths and weaknesses of their areas of responsibility. - Conducts regular store visits nationwide, to ensure all stores are aligned with the VM guidelines and brand image. Records and reports fast sellers and slow movers to be able to formulate solutions that will help the store improve sales. - Reports directly to the President of the company. Show less

Philippines

Pasig City, Philippines

Achievements:- Led a team of 6 VMs to manage more than 100 children’s wear stores (57 local and 60 international)- Managed the planning and logistics of 14 store openings. - Saved rental fees by getting 50% rebates when store is opened timely on mall’s deadline. - Garnered awards twice from my 10 original concept window displays.- Reduced costs on window props by negotiating with suppliers, meticulous budget planning, re-using and selling used… Show more Achievements:- Led a team of 6 VMs to manage more than 100 children’s wear stores (57 local and 60 international)- Managed the planning and logistics of 14 store openings. - Saved rental fees by getting 50% rebates when store is opened timely on mall’s deadline. - Garnered awards twice from my 10 original concept window displays.- Reduced costs on window props by negotiating with suppliers, meticulous budget planning, re-using and selling used props.- Served both as Creative and Art Director for creating marketing collaterals for social media ads, for sale events such as banners, in-store graphics, POPs, print ads, and other graphic requirements.Roles:Directly reports to the President of the company, Ensures visual displays in all stores are consistent, Collaborates directly with international franchise owners in cascading visual display directions, Handles store openings planning and management, Layouts furnitures and display modules for new stores, Helps in store planning for renovations, Art directs graphic designers of marketing collaterals, Designs window displays and in-store props, Designs, retouches, edits, resizes in-store graphics, Creates planograms and visual merchandising kits for international franchises, Sources out propsmakers, printing suppliers, crafters, and supply wholesalers, Approves budget for procurement and production of props and suppliers Show less

Quezon City, Philippines

Achievements:- Sole hands-on display manager of 15 fashion retail stores nationwide.- Awarded by Regional Principal as “Most Improved Visual Display” in SouthEast Asia through creative compliance with global directives, efficient budget planning, discerning eye for detail, graphic design skills, resourcefulness, and time management.- Designed an Original window concept for FW 2010 and FW 2011.- Spearheaded the first-ever Wrangler Roadshow in the Philippines with… Show more Achievements:- Sole hands-on display manager of 15 fashion retail stores nationwide.- Awarded by Regional Principal as “Most Improved Visual Display” in SouthEast Asia through creative compliance with global directives, efficient budget planning, discerning eye for detail, graphic design skills, resourcefulness, and time management.- Designed an Original window concept for FW 2010 and FW 2011.- Spearheaded the first-ever Wrangler Roadshow in the Philippines with a 1000 sqm pop-up store cum fashion show venue. Styled the entire venue with more than 40 mannequins, dozens of display racks, modules, lots of heavy propping and managed a team of 20 crew from ingress up to egress.Roles: - Partners with the merchant teams and Regional VM team to ensure the alignment of product with the VM Principles to all points of sale.- Implements Regional Visual Merchandising policies and standards throughout the local stores and windows.- Works cooperatively with store teams to maximise sales opportunities while maintaining the corporate atandards and brand image.- Updates regularly with Store Managers on their status, strengths and weaknesses of their areas of responsibility.- Coordinates and implements store changes to accommodate events and marketing activities.- Continuously updating with current advertising and marketing campaign, new product launches and promotions.- Responsible for inventory, proper handling and care, storage of merchandise used for display and other display paraphernalia.- Provides planograms and display kits for store openings, new products, events, and promotional activities.- Designs and executes window displays. - Plans the budget for in-store and window props and sources out and negotiates with suppliers.- Reports directly to the President of the company. Show less

Makati City, Philippines

Achievements:- Won design pitches / biddings for BancNet 2007, Asian Terminals 2007 Annual Report, ArtPetron 2008 Transco 2009 Corporate calendar, Petron Gasul 2009 Souvenir program, Isla Lipana corporate brochure, APO Floors Product Catalog, Petron Fleet Card Rewards Catalog and packaging.- Produced the abovementioned from conception to final output. Art directed and oversaw the entire design process.- Contributed as layout artist to other graphic artists’ projects… Show more Achievements:- Won design pitches / biddings for BancNet 2007, Asian Terminals 2007 Annual Report, ArtPetron 2008 Transco 2009 Corporate calendar, Petron Gasul 2009 Souvenir program, Isla Lipana corporate brochure, APO Floors Product Catalog, Petron Fleet Card Rewards Catalog and packaging.- Produced the abovementioned from conception to final output. Art directed and oversaw the entire design process.- Contributed as layout artist to other graphic artists’ projects such as SSS Coffee Table Book, annual reports, calendars, and brochures.- Redesigned the branding of the company.Role:Designs corporate publications, and marketing collaterals, Works with a team for art direction and concept-building, Sketches illustrations as per need, Assists in pre-production, especially visiting printers for color corrections, Presents to client design projects when necessary, Reports directly to the Creative Director. Show less

Quezon City Philippines

Achievements: - Managed a team of 4 graphic designers and commissioned various projects for Kodak, Duty Free Philippines, American Standard, Rexona, Creamsilk, to name a few. - Oversaw production from conception to client delivery.- Produced logos for products, and BTL events, company document templates, sales kits, product catalogs, EDM, web banners.- Won design pitches for Production Design for BTL events such as Western Union, American Standard, Toyota… Show more Achievements: - Managed a team of 4 graphic designers and commissioned various projects for Kodak, Duty Free Philippines, American Standard, Rexona, Creamsilk, to name a few. - Oversaw production from conception to client delivery.- Produced logos for products, and BTL events, company document templates, sales kits, product catalogs, EDM, web banners.- Won design pitches for Production Design for BTL events such as Western Union, American Standard, Toyota Camry, HP, Olay, Inquirer, Head and Shoulders, Nescafe. - Multi-tasked in events as production manager, stylist, makeup artist, floor manager, and production assistant.Roles:Directly reports to Creative Director, Manages a team of graphic designers, Produces artworks, graphics, illustrations for print ads, brochures, flyers, manuals, Gives insights, creative directions, to execute marketing objectives, Functions as copywriter, Ensures clients' brand identity and guidelines are consistent when producing ads and campaign concepts, Supervises pre-production upto final output, Sources and approves talents and suppliers, Designs production design requirements for special events such as booths, stage, facades, decors, furniture, and fixtures, Conducts ocular inspection for event venues, Coordinates with suppliers for fabrication. Supervises fabrication and ingress Show less

Pasig, National Capital Region, Philippines

Achievements:- Conceptualized and designed for STUDIO K program of Kodak Philippines (Trade Kit, Menu Boards and Counter Top Display, Event Banners for Launching of Studio K on March 11, 2004)- Designed backdrops used for pictorial of Studio K Program of Kodak- Produced a print campaign for Kodak Advantix Trade Promo Campaign (Poster, Standee, Banner, Print Ad).- Won design pitches for Club Tuition, Bills Assist, Club Road Program of Diners Club And Security Bank… Show more Achievements:- Conceptualized and designed for STUDIO K program of Kodak Philippines (Trade Kit, Menu Boards and Counter Top Display, Event Banners for Launching of Studio K on March 11, 2004)- Designed backdrops used for pictorial of Studio K Program of Kodak- Produced a print campaign for Kodak Advantix Trade Promo Campaign (Poster, Standee, Banner, Print Ad).- Won design pitches for Club Tuition, Bills Assist, Club Road Program of Diners Club And Security Bank MasterCard.- Final Artwork and Design for Panasonic Dinner Plate-Recipes by Sylvia Reynoso Gala (Promotional material of Panasonic).Roles:Produces artworks, graphics, illustrations for print ads, brochures, flyers, manuals, Gives insights, creative directions, to execute marketing objectives, Functions as copywriter, Ensures clients' brand identity and guidelines are consistent when producing ads and campaign concepts, Supervises pre-production upto final output, Reports directly to Creative Director. Show less

Quezon City, National Capital Region, Philippines

Achievement: -Although my job was a graphic designer, due to my creative ideas, suggestions, I was tasked to participate in brainstorming for production elements and concept of musical shows. After 8 mos being a graphic artist, and an opportunity came, I applied as Events Production Supervisor months and handled provincial concert events.Roles: Designs marketing collaterals for radio promotions and musical concerts such as newspaper and magazines ads, brochures, flyers… Show more Achievement: -Although my job was a graphic designer, due to my creative ideas, suggestions, I was tasked to participate in brainstorming for production elements and concept of musical shows. After 8 mos being a graphic artist, and an opportunity came, I applied as Events Production Supervisor months and handled provincial concert events.Roles: Designs marketing collaterals for radio promotions and musical concerts such as newspaper and magazines ads, brochures, flyers, billboards, streamers and banners, Reports to Marketing Director. Show less

Bachelor Of Fine Arts (B.F.A.), Commercial And Advertising Art

Activities and Societies: University of Santo Tomas College of Architecture and Fine Arts Volleyball Atelier, UST CAFA Theater Guild

Elementary To Secondary Graduate

Activities and Societies: LSM Volleyball Team, LSM Dance Troupe, LSM Theater Guild, Dance competition, On-the-spot painting contest