The STRIVE Conference is an annual accounting and finance related case competition. The conference has evolved to encompass a broader focus, now emphasizing not only accounting but also consulting, business strategy, and professional development. This experience allows students to apply their academic knowledge to practical situations, testing their abilities in communication, critical thinking, and strategic decision-making. Beyond the competition, STRIVE offers workshops, networking opportunities, and mentorship sessions, connecting students with industry professionals and experts who provide valuable insights into the business world.

Gained hands-on experience in the fast-paced world of retail, gaining a comprehensive understanding of both marketing and operations within a global apparel brand. Worked closely with store managers to conduct market analysis and implement in-store marketing campaigns, aligning with UNIQLO’s mission of providing high-quality, affordable clothing. My experience deepened my understanding of UNIQLO’s business model, merchandising strategies, and operations, while also boosting staff engagement and improving sales performance in a fast-paced retail environment.