Inbal Gidon Email & Phone Number

Tel Aviv District, Israel

* Directed the development and management of product roadmaps and specifications for digital assets, aligning with the strategic interests of various departments including Innovation, ESG, Malls, Offices, Residences, and Parking.* Fostered collaborations with startups, third-party companies, and outsourced development suppliers, overseeing the development of B2C and B2B digital products for the group's diverse needs.* Led the enhancement of Azrieli’s mixed-use app, introducing new features and improving user engagement, and implemented a new CRM database for cross-departmental use.

Tel Aviv District, Israel

* Led the development of a B2B SaaS product from scratch, to enable speech therapists to diagnose children for language disorders with a digital product and save 30 minutes for each diagnosis, cut down paperwork by 95% and collect data to enable continual improvements.* Planned, guided focus groups and online surveys & analyzed needs and demands. * Created collaborations with the Ministry of Health, HMOs, researchers, etc.* Generated roadmaps, specifications (PRD & user stories), and a prototype for an MVP in 2 months. * Prioritized product development sprints (Jira), guided and worked closely with engineering teams (front & backend) to develop an MVP in 3 months

* Conducted comprehensive market landscape and SWOT analyses to inform strategic decision-making, enhancing the company's success rate in securing tenders.* Developed detailed project decks and competitive analyses, delivering actionable insights to stakeholders and positioning the company advantageously against competitors.* Managed cross-functional teams and ensured timely project delivery by adhering to strict deadlines, facilitating seamless project execution and client satisfaction.

* Part of the team consulting on the strategic planning and go-to-market initiatives for digital assets in the public transportation industry, optimizing website design, value proposition, and brand positioning.* Collaborated with cross-functional teams to develop and implement comprehensive digital strategies, enhancing customer engagement and market penetration.

Tel Aviv, Israel

Giv’Atayim Area, Israel

* Led the definition and execution of annual marketing initiatives for over 40 clients in the real estate sector, facilitating growth phases for entrepreneurs, lawyers, and architects.* Developed detailed user personas and tailored marketing strategies to meet stakeholder needs and effectively target diverse audience segments.* Implemented comprehensive work plans and marketing assets, leveraging key metrics and analytics to achieve a minimum of 10K unique views and generate high-quality leads for each project.

Bachelor'S Degree, Communication And Media Studies

Basic Python

Product Managment