Brand management expertise in a global corporate setting, including during a period of merger & acquisition.Managing, Planning, and sustaining the brand's footprint across diverse digital channels.Led Ex Libris website rebranding, overseeing restructuring, content enhancement, and UX/UI design.Orchestrated collaboration with global stakeholders, and demonstrated deep understanding of prospect andsales needs. Partnered with customer focus groups to strategically increase traffic and generate high-qualityleads. Since the introduction of the new web pages, in Nov 2023, traffic has increased by over 15%.Streamlined end-to-end digital marketing at Ex Libris, creating a monthly content Gantt for Social mediachannels and implementing a successful content strategy for a 35% increase in brand awareness andimpressions & 30% engagement increase. Exceeded standard benchmarks within budget.Managed external vendors for SEO, PPC, content creation, video production and more.Developed diverse marketing materials as web pages, product videos, testimonials, whitepapers, and more.planned and executed events, and explored innovative tools, integrating AI seamlessly into workflows.By optimizing keywords and web pages, we increased organic web traffic by over 20%.Demonstrated strong communication skills collaborating across global teams at Clarivate, Ex Libris, andInnovative, focusing on customer retention, potential customers, and achieving KPIs.Hands-on experience managing marketing systems. Rapid learner and adaptable under pressure. Self-motivated, excels in multitasking, and possesses independence, initiative, leadership, and organizational skills.

I have expanded the digital activity during campaigns and as part of my day-to-day activities. As a result, in 2020 the number of leads increased by almost 20% and the number of subscribers by 14%.Developed marketing strategy yearly plans.Supervise the execution of ongoing marketing initiativesResponsibility and management of all college digital assets: website & social networksPPC & SEO managementDevelopment of marketing materials: optimal integration of content and creative with emphasis on storytelling, segmentation of audiences and creation of costumer journey.Initiating strategic cooperation with trend setters, and net communities, creation of an internal influential and brand ambassador group. Production of events, study and open days.Partner in the management of large budgets.Working in collaboration with the sales department:*Developing marketing materials*Ensure leads quality, status, and further treatment*Monthly, annual data and reports and by campaign periodWork opposite advertising agency and media company. Building and character design of institutional site serving three academic institutions.

Implementation of brand and company strategy - markom management: work opposite website promoters, content persons, photograpers and coywritersManagement of digital campaigns , analysis and optimization.Management of the Business Page : creation of marketing content and collaborations Management of company website & work opposite bloggers and opinion trend setters Work opposite website programmers in creation of optimal UI/UX & SEOTrademarketing– visibility improvement at sales points. Operational knowledge of the marketing networks Development of marketing materials & promotional products

Market strategy building, preparation of marketing program and managing of budget. Rebranding of all existing and new company products, packaging, wrapping and labelsBuilding, managing and promotion of company e Commerce website. implementation of market research, analysis of browser use of site and of competitionManagement of costumers club: distribution of company newsletter and management of SMS campaign, launching of products and maintaining close contact with customersDevelopment of marketing materials, product promotion and “How To” film clipsExport: development of marketing materials, translation of regulation documents to different countries of export

Creation of visual marketing content, film and stillsProduction and management of Photography Days: Choice of location,research, coordination with functionaries and film crewsNews photographer for Zoom 77 agency of “Yediot Achronot” and A.P. Editing and archive management for Zoom 77Client list included : Jerusalem Cinematec, JDC Israel, Coca Cola, Reuters, Sipa, El Mundo ,Iberpress Agency, Associated Press, WDC, Dagbladet, Dagbladet Magazine, Hadassah Women, Hadassah college, Hadassah Hospital and many moreAwards and Recognitions :*First Place, religion, Local Testimony 2007, Israel’s annual photojournalism contest and exhibition, Tel Aviv.*February 2007 - Participant in the Eretz Acheret magazine Photography exhibition “Messiah isn’t coming” *October 2008 – Frames Of Reality, group exhibition, Tel Aviv – Jaffa.*December 2008 – Light, group exhibition, Beit Govrin Caves.*June 2009 - Frames Of Reality, group exhibition, New York.