Nafas is an air quality health & wellness company, that develops technologies to help urban citizens breathe healthier air. Clean Air Zone™ by Nafas is a proprietary end-to-end air quality management system for buildings, combining connected hardware and AI automation to provide a user-friendly and turnkey solution for the built environment.My role at Nafas involves, but is not limited to:- Increase market penetration by developing solution products and services for Nafas' Clean Air Zone- Collaborate with cross-functional teams to ensure alignment of operational & marketing efforts with business objectives.- Build and nurture relationships with potential clients, partners, and stakeholders.- Lead negotiations and contract discussions to secure new business partnerships and portfolio clients.- Provide strategic guidance and support to the team to achieve business development targets.- Manage and mentor team members to foster a culture of excellence and continuous improvement.

By developing and sustaining relationships with channel partners, in addition to continuing to oversee the education sector and complex projects in China, the role was broadened to cover the global market.- Growing and managing international distributors, strategic partners, and alliances relationships in undeveloped markets with product suites, services, and marketing initiatives.- Identify trends, develop solutions, and produce prospects from our corporate portfolio's major clients for international expansion to optimize the help of our strategic partners.- Covered APAC and MENA regions

- Transferred to the corporate team at headquarters with the responsibility of developing strategies for retaining and expanding the education client base across China.- Collaborate with the sales teams in each of the 4 offices to implement group-level initiatives.Concurrently, business development, account & project management involve distinctive or complex projects. Enabling a worldwide leader in sports facilities to become the first in Asia to be certified as environmentally healthy & sustainable in four key areas—air, water, accoustic, and energy—is just one example of what we've accomplished.

- Responsible for the Shanghai and Eastern China region, which accounts for 55% of the organization's revenue.- Trained, developed, and supervised a team of eight sales and account managers in order to define and attain targets through the use of best sales practices, channel partners, and client project life-cycle management methodologies.- I was instrumental in growing the commercial sector's portion of overall revenue from 15% to 85% during the first two years of my employment.- In my first year as P&L manager, I was able to meet the yearly profit objective.Some of the projects lead or personally involved are:- JLL China HQ office as the 1st WELL Platinum Certification in Asia- IAQ Construction Management for BAML offices restacking project- McKinsey Shanghai IAQ solution and RESET Air Certification

- Direct operations, sales & business development, marketing, strategic partnership cultivation, and relationship development.- Cultivated and maintained unparalleled cross-team collaboration and ensured the delivery of individualized, high-quality service at all locations.- Represented buyers by coordinating all aspects of renting and purchasing vacation homes in South East Asia, thereby mitigating risk.- Secured for clients multiple land and property acquisition deals worth over $1 million

- Marketing and product launch of its recently acquired property print media in Hong Kong, "squarefoot.com.hk," as the online media venue for the publication- Carried out industry and market research to gain insight into China's expansion.

My final position at Colliers International was managing and supervising the Residential Division within the Property Management Department of the Shanghai office after starting as the Business Development Manager and moving to various assignments over the years.The job entailed establishing the international property sales market and project marketing in addition to managing expats' house leasing portfolios for major corporates and multinational firms.

- Selling off-the-plan residential properties in Melbourne, constructed by Brady Constructions, to the Asian market overseas.- Maximization of sales to possible international purchasers by providing information on the legal and regulatory framework for property sales in Australia, as well as Australian procedures for financing property purchases.

- Built and managed the residential agency department. - Sales team supervisor accountable for Kajima Corporation of Japan's exclusive apartment leasing agency appointment. Developed sales & marketing strategies as well as pricing strategies with the goal of maximizing the client's market share and profits while assuring user satisfaction.- Sustained strong revenue gains, despite a fiercely competitive & declining market during the Asian monetary crisis.

• Leadership, guidance, and management of the eight Sales & Customer Service/Guest Relations professionals in the Sales & Marketing department. Implemented sales training programs to motivate and assist the team in meeting performance goals.• Facilitated client growth through marketing and customer service initiatives.• Management of promotional materials, public relations, and tenant activities.• Participated in the development of the F&B facilities on the premises.• Increased occupancy from 70% to 95% by the end of the work term.

• Creation and management of corporate/private group events or conferences; within the hotel which involved Room Division, Food & Beverage as well as arranging outside activities.• Account management for corporate clients & travel industries in Asia Pacific countries, Europe and the USA market, in assisting the Director of Sales and Marketing.• Responsible for its representative office in Bangkok as well as the agencies in South-East Asia markets; frequent travels to their sales offices.• Public relations, advertising and promotional activities and management of marketing collaterals.

• In charge of a sales team of 6, reporting directly to Director of Sales & Marketing, and was responsible for all corporate clients which represented 85% of the hotel clientele.• Managing and overseeing client’s corporate events, which include Rooms and F&B.• Market research and analysis; identified and developed the niche markets for long stay guests.• Initiated and created the ‘Incentive Loyalty Program’ for bookers at the corporate market.