With 25% of per capita water available in 2017, as compared to 1947 and most rivers shrunk by 40-60%, a need sustainable solution of reviving the dying rivers of India arises. Contribution to Policy document recommendation covering 4 broad categories:1. River Revitalisation2. Community Ownership3. De-risking farmers4. Coordinated Institutional Functioning

Bootstrapped & test launched a Sparkling fruit drink, TROOT; Identified and conceptualized a new product for Indian market (4 variants), starting from product R&D, Brand Positioning to test launchConcept Development, scalability, financial & operational viability of Business conceptStakeholder management & development with focus on strategic, financial & ethical evaluation with focus on margins & revenue growthR&D & sensory profiling basis taste palate of Indian consumer along… Show more Bootstrapped & test launched a Sparkling fruit drink, TROOT; Identified and conceptualized a new product for Indian market (4 variants), starting from product R&D, Brand Positioning to test launchConcept Development, scalability, financial & operational viability of Business conceptStakeholder management & development with focus on strategic, financial & ethical evaluation with focus on margins & revenue growthR&D & sensory profiling basis taste palate of Indian consumer along with shelf-life study & nutritional assessment Brand & packaging development with cost optimizationDistribution channel development & Sales initiatives (B2B & B2C) along with strategic & tactical schemes development (margins, markup & markdownAnalysis of sales & consumer groups, targeted low cost BTL activities with higher RoISales team & Sampling team management & Development Show less

Yum! Brands India Subcon ownership and penetration strategy for KFC, Pizza Hut and Taco BellLead the entire process of market planning, mapping & identification of opportunitiesAnalysis of builds target vs. forecast, new city entryOngoing support the Leadership team in decision making and discussionsDrive Business Development processes on market Analytics, insights and MISTest/establish different corporate franchisee and equity model

Senior team member of Food Services team. Responsible for Client engagement & project delivery, Business development and revenue generation for the practice and Service Line development

Business Concept & Strategy development and Business Due diligenceConsumer Insights Retail Environment Mapping & Concept developmentImplementation planning and management

Led and manage project teams, co-ordination, client management & project execution