Indhumathi Kannan Email & Phone Number

I am a digital specialist with demonstrated experience in offering technical and business solutions to website sales and marketing teams. Hands on experience in design, setup, support, troubleshoot and maintain Adobe suite of solutions across multiple brands and portfolios. Solid understanding of Adobe marketing solutions stack – Analytics, Audience Manager and Target. I am an Adobe certified analytics architect.Below are my specialities.Design, implementation and tag management: Specialised in converting business requirements to technical specs. Developed analytics solution designs (SD) for websites. Designed and implemented data layer. Hands on experience in design, implement, track and maintain adobe analytics across web, mobile ,native apps, single page apps and AMP pages. End-to-end tag management using adobe DTM and upgrades to launch. Good javascript skills coming from my development background helps me implement js changes, and work closely with development teams to identify and resolve analytics issues. Eye for detail and excellent QA skills.Analytics reporting and dashboards: Hands on experience in creating custom reports/dashboards using the analysis workspace. Industry benchmarking and KPI tracking. Admin, user groups, privileges and user trainings. Good stakeholder management skills.Optmisation and segment-based marketing: Sound understanding of MarTech ecosystem. Proficient in creating traits and segments in Adobe Audience Manager. Share the segments with desired destinations (DV360/AdWords) to deliver targeted content and campaigns. Supported CRO teams in resolving issues.Software development:Progressive experience of over 6 years with proven competency in Full Software Life Cycle Development, Implementation, Testing and Support (Full SDLC experience) and a track record of delivering quality solutions using a range of different technologies and programming languages.

Listed skills include Asp.Net, C#, Asp.Net Mvc, Web Services, and 23 others.