Managing communications for this Harvard research project by defining their messaging strategy and initiate their social presence on LinkedIn.- Establish communication strategy for target audience, messaging + outreach- Create internal workflow to pitch, brainstorm and solicit feedback from team

Support the communication efforts of this Costa Rican nonprofit who is researching the potential of seaweed farming as an alternate income and sustainable product. - Define messaging to educate funders and experts, growing followers by 6x- Nurture relationships with international research partners to write educational posts, share project findings, and create shareable documents- Manage social calendar that sets topics, cadence, and best practices

Researched, pitched, briefed and wrote daily social media content for this environmentally and socially conscious interactive streaming platform. With the goal of encouraging positive action, I created content that shared informational climate updates and inspiring human stories.- Grew followers by 3k in 3 months with an organic inbound social strategy- Researched social trends and industry updates to write educational and reactive creative briefs for designers to collaborate on reactive content

- Research consumer mindsets, trending conversations and competitors with social listening tools to craft insights and strategic recommendations on messaging, platform tone, and reactive content- Deduce rationale on performance data to share actionable takeaways for campaign optimization - Schedule content for all organic campaigns on BofA’s 5 social platforms with audiences up to 2.2M- Lead creative and strategic inspiration sessions of 50+ to share best practices and foster ideationClient: Bank of America

- Built, pitched and sold bespoke multimedia campaign inspired by brand origin story. Campaign is now used in evergreen content on social + OOH- Owned the strategy and art direction

- Increased google rankings for CVS product pages by interpreting search engine result pages, current search trends and competitors to share recommendations on new keywords and site copy - Compiled data for monthly trend reports and search audience insight client presentations

- Mentored 12 account executives to teach management of clients, student teams and deliverables- Presented weekly in agency meetings of 100+ students about building client relationships, professional etiquette, internal processes, communication skills and cultivating team dynamics- Problem solved internal and client conflicts by collaborating with Executive Board members across four departments to advise actionable solutions, provide feedback and monitor students’ successClients (12): Celebrity Cruises, 21 Grams, CommCreative, City of Chelsea, Society for Science, Ronald McDonald House Charities, FormLabs, AOA dx, Force of Nature, Study Common, BU Department of Religion and BU COM DEI.

- Researched industry trends and insights for new business opportunities and existing clients’ focus areas, which included Twitch, NFTs, and partnerships between brands and artists- Collated trend insights and research into presentations, briefs and newsletters to educate clients, talent, brand partnerships, and internal teams on best practices and ideas for current campaigns- Ideate for projects such as a Twitch livestream at the Tower of London that received 120K views

- Built and presented an integrated campaign for Centro Presente, a nonprofit client, by conducting research with immigrant women and developing respectful messaging strategies for creative ideas- Collaborated with various agency departments including analytics and accounts to gather expertise and feedback to integrate into the final campaign and client presentation

- Developed and maintained client relationships as the liaison for an internal team of 5 and led weekly meetings to establish scope of work, present creative concepts, and share research- Communicated client feedback to ensure expectations were exceeded, while also collaborating to find solutions to internal team roadblocks and encouraging confidence in ideas and the final workClient: Full Contact Advertising

- Composed newsletters highlighting current events surrounding brands’ customer experiences that increased outbound engagement by 10% and designed images for thought leadership blog post- Built layout and design of content for new 250 page e-book on InDesign

- Created business to business outbound marketing content, infographics and blog post images - Worked directly with the head of marketing to produce a live stream series with customer experience executives, receiving 1,000+ views weekly